Category Archives : Email service providers

Blog posts about email service providers, including doing email service provider comparison and best email service providers

The 7 Worst Pitfalls to Avoid When Migrating to a New ESP

You thought going through the ESP selection process was hard? It might look like a walk in the park compared to the actual migration. Moving from one ESP to another involves many different people and parts, and how well you do the migration affects how quickly you’ll be up and running with your new ESP. […]

migrating to new ESP toy bus

email marketing features you want vs why you want them can mean confusion

ESP Email Marketing Features: What You Want vs. Why You Want Them

When organizations go shopping for a new email service provider or similar vendor, there’s often a disconnect between the email marketing features they want and the reasons behind wanting them. As a company that helps businesses to choose the vendor that is the best fit, we see this time and time again during the discovery […]

Just Published! The 2017 Guide to Finding an Email Service Provider (ESP) 1

Looking for the best ESP for your organization? Download the newly updated ESP selection guide. Every year, we take an in-depth look at the email marketing landscape to revise our annual ESP guide. As technologies and expectations change, the lens through which a marketer evaluates an ESP must also change. And that’s why we update […]

26 Questions to Ask When Evaluating an ESP’s Customer Support

Anecdotally, most companies switch email service providers (ESPs) because they are unhappy with the customer service they are (or aren’t) getting. Given that most companies make the ESP switch about every 18 to 24 months, and given that switching ESPs is both a time-consuming and costly process, wouldn’t it be smart to evaluate the customer […]

Want Better Email Marketing? Read Those Release Notes

When was the last time your ESP sent you release notes? OK, and when was the last time you actually read them? In our experience at ClickMail, we find clients don’t always read the documentation ESPs put together and distribute when offering new or updated features. It’s kind of like the instructions that come with […]

Doing an Email Service Providers Comparison? Get the Newest ESP Guide, Just Released for 2016

It can be overwhelming trying to do an email service providers comparison when you have over one hundred to choose from. How do you narrow down your list to a manageable size? Plus most do more or less the same thing: send lots and lots of emails. That makes it hard to understand the differences, but […]

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Surprised Chinese man, series from several expression with vignetting and color hue in post processing

6 Things You Might not Know About Your ESP—but Should!

They say ignorance is bliss, but in truth it’s expensive—especially in the world of email. So let’s take a few minutes to talk about some topics that usually don’t come up during sales pitches or negotiations when considering email service providers. At ClickMail, we often see clients confused by these six areas because they are […]

ESP therapy

Challenged by Your ESP? Download Our New eBook on ESP Therapy

Choosing a new ESP is a major undertaking, one that costs time and money. It only makes sense to first see if perhaps you can salvage the relationship with the ESP you already have, by getting some ESP therapy. If you missed the DMA webinar we did in September on improving your relationship with your email […]