Blog posts about email service providers, including doing email service provider comparison and best email service providers

ESP Email Marketing Features: What You Want vs. Why You Want Them

2021-11-09T20:54:43+00:00

When organizations go shopping for a new email service provider or similar vendor, there’s often a disconnect between the email marketing features they want and the reasons behind wanting them. As a company that helps businesses to choose the vendor that is the best fit, we see this time and time again during the discovery process. When this happens—and no one recognizes it—the result is usually a poor fit, as the customer realizes the vendor they’ve […]

ESP Email Marketing Features: What You Want vs. Why You Want Them2021-11-09T20:54:43+00:00

Just Published! The 2017 Guide to Finding an Email Service Provider (ESP)

2021-11-09T20:54:43+00:00

Looking for the best ESP for your organization? Download the newly updated ESP selection guide. Every year, we take an in-depth look at the email marketing landscape to revise our annual ESP guide. As technologies and expectations change, the lens through which a marketer evaluates an ESP must also change. And that’s why we update this guide every year. Switching email service providers is costly, time-consuming and—quite honestly—a pain. Choosing an ESP for the long term […]

Just Published! The 2017 Guide to Finding an Email Service Provider (ESP)2021-11-09T20:54:43+00:00

26 Questions to Ask When Evaluating an ESP’s Customer Support

2021-11-09T20:54:44+00:00

Anecdotally, most companies switch email service providers (ESPs) because they are unhappy with the customer service they are (or aren’t) getting. Given that most companies make the ESP switch about every 18 to 24 months, and given that switching ESPs is both a time-consuming and costly process, wouldn’t it be smart to evaluate the customer service with a degree of scrutiny before committing to a new vendor? With that in mind, I offer 26 questions you […]

26 Questions to Ask When Evaluating an ESP’s Customer Support2021-11-09T20:54:44+00:00

Want Better Email Marketing? Read Those Release Notes

2021-11-09T20:55:06+00:00

When was the last time your ESP sent you release notes? OK, and when was the last time you actually read them? In our experience at ClickMail, we find clients don’t always read the documentation ESPs put together and distribute when offering new or updated features. It’s kind of like the instructions that come with a new tool or toy: We know the instructions are there, but 9 times out of 10, we fumble through setup […]

Want Better Email Marketing? Read Those Release Notes2021-11-09T20:55:06+00:00

Doing an Email Service Providers Comparison? Get the Newest ESP Guide, Just Released for 2016

2021-11-09T20:55:07+00:00

It can be overwhelming trying to do an email service providers comparison when you have over one hundred to choose from. How do you narrow down your list to a manageable size? Plus most do more or less the same thing: send lots and lots of emails. That makes it hard to understand the differences, but it’s also a challenge to keep up with the constant change that makes an email service providers comparison harder than ever […]

Doing an Email Service Providers Comparison? Get the Newest ESP Guide, Just Released for 20162021-11-09T20:55:07+00:00

6 Things You Might not Know About Your ESP—but Should!

2021-11-09T20:55:07+00:00

They say ignorance is bliss, but in truth it’s expensive—especially in the world of email. So let’s take a few minutes to talk about some topics that usually don’t come up during sales pitches or negotiations when considering email service providers. At ClickMail, we often see clients confused by these six areas because they are making some assumptions that they maybe shouldn’t. Then later on, this ignorance leads to hassles, headaches and occasionally hard feelings. So […]

6 Things You Might not Know About Your ESP—but Should!2021-11-09T20:55:07+00:00

Webinar: Get Some ESP Therapy to Find Out if It’s Time to Say Goodbye to that Email Service Provider

2021-11-09T20:55:27+00:00

If you’re having issues with your email service provider, and you’re wondering if it’s time for a switch, this upcoming DMA webinar is a “must do” for you. On September 15th, we’ll be sponsoring a webinar on just that very topic—but on an unusual aspect of it. Rather than tell you how to switch email service providers, we’ll first see if we can’t help you save that relationship (and therefore save yourself the time, cost and […]

Webinar: Get Some ESP Therapy to Find Out if It’s Time to Say Goodbye to that Email Service Provider2021-11-09T20:55:27+00:00
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