Email service providers

46 posts

Blog posts about email service providers, including doing email service provider comparison and best email service providers

email marketing features you want vs why you want them can mean confusion

ESP Email Marketing Features: What You Want vs. Why You Want Them

When organizations go shopping for a new email service provider or similar vendor, there’s often a disconnect between the email marketing features they want and the reasons behind wanting them. As a company that helps businesses to choose the vendor that is the best fit, we see this time and […]

Just Published! The 2017 Guide to Finding an Email Service Provider (ESP)

Looking for the best ESP for your organization? Download the newly updated ESP selection guide. Every year, we take an in-depth look at the email marketing landscape to revise our annual ESP guide. As technologies and expectations change, the lens through which a marketer evaluates an ESP must also change. […]

26 Questions to Ask When Evaluating an ESP’s Customer Support

Anecdotally, most companies switch email service providers (ESPs) because they are unhappy with the customer service they are (or aren’t) getting. Given that most companies make the ESP switch about every 18 to 24 months, and given that switching ESPs is both a time-consuming and costly process, wouldn’t it be […]

Want Better Email Marketing? Read Those Release Notes

When was the last time your ESP sent you release notes? OK, and when was the last time you actually read them? In our experience at ClickMail, we find clients don’t always read the documentation ESPs put together and distribute when offering new or updated features. It’s kind of like […]

6 Things You Might not Know About Your ESP—but Should!

They say ignorance is bliss, but in truth it’s expensive—especially in the world of email. So let’s take a few minutes to talk about some topics that usually don’t come up during sales pitches or negotiations when considering email service providers. At ClickMail, we often see clients confused by these […]

Challenged by Your ESP? Download Our New eBook on ESP Therapy

Choosing a new ESP is a major undertaking, one that costs time and money. It only makes sense to first see if perhaps you can salvage the relationship with the ESP you already have, by getting some ESP therapy. If you missed the DMA webinar we did in September on improving […]