For years you could ask virtually any ESP or email industry expert a question about best practices and get the answer, “It depends.” What’s the best subject line length? It depends. What’s the best send time? It depends. What’s the best call to action? It depends. And that answer used […]
a/b split testing
2 posts
Test, test and test again…that’s a mantra you’ll hear a lot from this email marketing consultant, because it is only by testing that you can continually improve what works for your organization. Why email best practices alone aren’t enough Email marketing best practices have their place, but testing is the […]