Tag Archives : a/b split testing


new ebook on ab email testing teaches you email marketing best practices for testing

Testing as Email Marketing Best Practices? New eBook Makes A/B Split Tests Easy

Test, test and test again…that’s a mantra you’ll hear a lot from this email marketing consultant, because it is only by testing that you can continually improve what works for your organization. Why email best practices alone aren’t enough Email marketing best practices have their place, but testing is the only way to know for […]