Tag Archives : budget

Shrinking Email Marketing Budget? Don’t Skimp on Your ESP!

The clouds of recession still hang gloomily over our collective email marketing heads. But even if this economic downturn has led to a budgetary one in your email marketing department, and your email marketing budget seems to be going the way of your home’s value, keep spending money where it matters: your email service provider […]



Email Marketing Budget Goes Farther When Automated

Has your email marketing budget been affected by the recession? Or are you being asked to do more but without additional email marketing resources like time and money and staff? If so, Silverpop’s email marketing whitepaper on marketing automation will give you hope and ammunition both: hope so you know there’s a light at the […]