Tag Archives : CASL

4 Months and Counting! Staying CASL Compliant Post July 1

Disclaimer: As we do every time we post about CASL, we encourage you to seek legal advice to ensure CASL compliance. This post is informational only and not intended to serve as legal advice or guidance. This summer, Canada’s strict anti-spam law will get stricter—and the risk of non-compliance will get riskier. The Canadian Anti […]

More CASL Q&A: Understanding Prospecting Under CASL

As the new Canadian Anti Spam Law (CASL) went into effect this week, those in email marketing still have plenty of questions about how to be compliant with this strict legislation…even within our own email marketing agency. This of course includes prospecting…no, not the panning for gold kind, but the panning for sales leads kind. […]

CASL rules about prospecting using email marketing

Wooed by Canadians! CASL Request Rocks the Re-Engagement Email

As I type this, CASL is less than 24 hours from becoming a reality. Can you hear the countdown going on in the background? Do you think life is a little hectic up north right now, as marketers scramble to be compliant?? Are you just a little bit glad you’re not one of them? (Unless […]

man with flowers is like wooing with re-engagement email