The folks at Skilled have created an impressive infographic on ways to use content marketing—55 ways to use content marketing, to be exact. The topic and all of the many noteworthy facts presented are interesting and useful on their own. But what really caught my eye is toward the end of the infographic as you […]
If you missed the webinar featuring ClickMail’s Vice President of Strategic Services Grant Johnson discussing the importance of content marketing to a successful email program, you can listen to the archived version here. Over many years at ClickMail, we have learned that email marketing success is usually dependent on three factors to different degrees: 40% […]
Unless yours is one of the biggest brands with big marketing budgets, your reality is probably one of getting by with fewer staff, a lower budget, and less technology than you’d like. You know what you want to achieve as a marketer, but your resources are too limited to enable it. What’s a marketer to […]
As email marketing consultants, we try to keep up with industry news, but occasionally the emails, blogs and newsletters pile up. Then we tend tackle that pile all at once rather than one article or post at a time. We don’t mind it, really, because it sometimes allows us to spot trends where we otherwise […]
Just like a great email can start with great content, it can also work the other way around. As an email marketing consultant, one of my most surprising suggestions has been to use email campaigns as a way to feed the need for future material. A good content marketing strategy doesn’t just look out to […]
Is your email marketing team working independently rather than alongside your content marketing team? Let’s marry the two together for a marketing win win! Why make such a claim? Because content and email are a match made in marketing heaven. They can give and take to and from each other in such a way that […]
