Tag Archives : email copywriting


5 Reasons Why Your Holiday Email Marketing Should Be Done as a Series

Don’t shoot the messenger! But the holidays are coming. The Christmas decorations are already up on some retailers’ brick-and-mortar stores, and I’ve already seen plenty of “only X shopping days until Christmas” messages. Whether that stresses you out as a consumer or a marketer, rest assured, I’m not here to put pressure on you by […]

holiday email marketing as series

10 email copywriting tips to avoid frustration

Frustrated by Ineffective Emails? Use These 10 Tips to Improve Your Email Copywriting

When Stefano Pistillo, ClickMail’s Sales Engineer, shared a Mashable post with me on writing better emails at work, I was struck by how well this advice applies to email marketing messages too. Perhaps that’s because the best email marketing messages aren’t written in a generic, corporate way, but in a personal, one-to-one manner. Although the […]


Preheader Text: Good, Bad and Ugly Ways of Email Copywriting

Do you ever write a word and suddenly look at it and think to yourself, “That can’t be right?” It’s usually a word you’ve written dozens of times, but all of a sudden, it just looks wrong, like you have no idea how to spell. That happened to me recently with my inbox. Just all […]

email copywriting good bad and ugly preheader text

best practices for email marketing

Best Practices for Email Marketing? Don’t Let Creative Rule

Based on my morning, I say let’s add this to best practices for email marketing: Don’t let creative rule. As we just discussed in this email marketing blog, roughly 20% of the success of your email marketing campaign comes from the creative. So why do so many email marketing departments let creative drive the emails? […]


Email Marketing Best Practices: Say “No” to Empty Words in Your Email Copywriting 1

Why does so much email copywriting sound the same? Why do so many email marketing messages blur together until I can’t tell them apart, especially in B2B email marketing? There’s something safe, I guess, about using the same words everyone else uses. Maybe that’s why businesses keep using and over-using words like innovative, industry-leading, top […]

email marketing best practice