email copywriting

5 posts

5 Reasons Why Your Holiday Email Marketing Should Be Done as a Series

Don’t shoot the messenger! But the holidays are coming. The Christmas decorations are already up on some retailers’ brick-and-mortar stores, and I’ve already seen plenty of “only X shopping days until Christmas” messages. Whether that stresses you out as a consumer or a marketer, rest assured, I’m not here to […]

10 email copywriting tips to avoid frustration

Frustrated by Ineffective Emails? Use These 10 Tips to Improve Your Email Copywriting

When Stefano Pistillo, ClickMail’s Sales Engineer, shared a Mashable post with me on writing better emails at work, I was struck by how well this advice applies to email marketing messages too. Perhaps that’s because the best email marketing messages aren’t written in a generic, corporate way, but in a […]

best practices for email marketing

Best Practices for Email Marketing? Don’t Let Creative Rule

Based on my morning, I say let’s add this to best practices for email marketing: Don’t let creative rule. Roughly 20% of the success of your email marketing campaign comes from the creative. So why do so many email marketing departments let creative drive the emails? As part of our […]

Email Marketing Best Practices: Say “No” to Empty Words in Your Email Copywriting

Why does so much email copywriting sound the same? Why do so many email marketing messages blur together until I can’t tell them apart, especially in B2B email marketing? There’s something safe, I guess, about using the same words everyone else uses. Maybe that’s why businesses keep using and over-using […]