Mobile, mobile, mobile…it’s on every marketer’s mind for sure, especially in the ClickMail offices as we update our ESP guide for 2015: A lot of what we talk about in the upcoming guide is mobile-related. Mobile is a player in the marketing landscape for sure, and that’s why marketers need to build responsive emails and […]
We’ve reached the tipping point at last: More than half of all emails are now opened on a mobile device. And people much more likely to rely on just that mobile device. Whereas in the old days, we’d check our email first on our smart phones then again later on a regular computer screen (if […]
Times are changing, and sending your subscribers a basic HTML email is no longer the best way to reach them. Back when most people were viewing your emails on a desktop computer, HTML was the way to go. But now, with more and more emails being opened on a mobile device instead, sending mobile-compatible email […]
ClickMail shares a list we’ve pulled together of the 22 most most important mobile marketing best practices for you to consider. Many of these best practices are less specific (such as optimum number of pixels, for example) but more of techniques to keep in mind for your overall mobile email marketing design and execution.
Designing for mobile…it’s a hot topic because how and where people interact with email has changed. Today we are checking our email on mobile devices like smartphones and iPads while waiting in line at the bank or at the local espresso stand. We’re even checking email while at our kids’ soccer games, and–let’s be honest–during […]
There’s plenty of talk these days about designing for mobile. That’s a good thing, since eMarketer’s Email Marketing Benchmarksreport notes that about a third of emails are now opened using mobile devices. Email marketing technology is evolving, which makes designing for a variety of devices easier than ever. Yet as with anything email marketing related, we need to take a step […]
A significant path to high email optimization is ensuring that you’ve adhered to your email marketing best practices. But a major stumbling block to email optimization, even after you’ve crossed every “t” and dotted every “i,” is how your email renders in preview panes. How does your email looks with images on vs. images off? […]
Growing a significant email list doesn’t just happen instantly: email marketers know better than anyone else that it takes time and energy. But all that effort goes to waste if your email marketing campaigns don’t continually engage and interest your hard-won subscribers. Ensuring that you maintain your focus on creating interesting and relevant copy not […]
These days, the majority of email users (around 70%) view their email messages via preview panes, making it even more critical that your email subject lines and first couple lines of body text make a statement. Preview panes make checking email more efficient for users, ensuring they can get a snapshot of each message immediately, […]
We all know it’s inner beauty that really counts, but unfortunately, we form a first impression in less than two seconds, based entirely on superficial appearance and presentation. And, like it or not, first impressions influence our beliefs and ultimate receptivity to the whole. Wait, you didn’t think we were talking about people, did you? […]
