Last month when we took a deep dive into data provided by the ESPinator, our free online tool for comparing email service providers, we discovered that six of the top 10 questions by answer belonged to the Reporting and Analysis section. That in and of itself wasn’t much of a surprise, given the increasing importance […]
Whether you use ExactTarget as your email service provider already or that ESP is on your short list because you’re switching, you’ll want to know as much as you can about the ExactTarget API, so you can maximize its power for your profit. Why does the ExactTarget API matter? The greater your email integration needs, […]
Is your email provider keeping pace with your email objectives? Maybe not: When your business becomes more complex, customization of your ESP becomes essential, but not all ESPs can offer it. This is the situation many marketers find themselves in as they start to realize they are outgrowing their current email service provider—or they’re about […]
Data, data, data…it’s all around you these days. It’s a topic that’s top of mind and on the tip of everyone’s tongue. Capturing data has become standard email marketing practice. The challenge is putting that data to use. In an article on starting an agency, the author makes deep data her second piece of advice, […]
Think personalization is the way to your prospect’s pocketbook? It used to be the case, but not so much any more. These days, many consumers are numb to personalization, according to a study released in June. As summarized by MarketingProfs.com, the study shows: Consumers get more personalized email marketing than they did 5 years ago. […]
As we pass the halfway point on 2012, we’re considering the hot email marketing topics of the year thus far. Email integration is definitely on that list. However, as an email marketing consultant, we have noticed a little confusion around the term “email integration,” so let’s sort that out before the second half of 2012 […]
Email integration is important because the data that allows you to be relevant is always residing in other systems. And relevancy is key to engagement is key to email marketing ROI. However, not all integrations are the same. Differences include the amount of data, types of data and speed of data transfer. All of these […]
If you’re looking into email integration to get your email marketing working side-by-side with your social media marketing, here’s a MarketingProfs.com article that will help you understand how to (and why to) leverage the different channels. Although it’s written by Guy Kawasaki on why he loves Google+, the article gives his take on each social media […]
When you need your ESP and your other applications or data sources to play nicely together, you need API that works. The latest issue of the ClickMail Marketer email newsletter serves up 6 tips for making sure your Application Programming Interface (API) integration does what you want it to do when you start to compare email […]
The newest ClickMail Marketer email newsletter has been archived, and the timing is perfect for the end of the year, because it’s looking forward to email best practices and trends of the coming one. Integration tops our list of trends as an email marketing vendor consulting with clients trying to choose the best email service […]
