Tag Archives : email list hygiene


What You Don’t Know Can Hurt You: Can You Afford NOT to Pay Attention to Email Deliverability?

It’s not a tale of two cities but it is a tale of two businesses, a tale that illustrates how paying attention to email marketing best practices matters. What you don’t know can hurt you, and how can you know what’s hurting you (i.e. your deliverability) if you’re not paying attention? To be kind to […]


oust the ghosts with email list hygiene for better email deliverability

Halloween Hygiene: How to Oust Ghosts and Goblins From Your List for Better Email Deliverability This Holiday Season! 2

Have you noticed the Halloween décor is ramping up? The stores have been touting their spooky stuff for a few weeks and now I’m seeing the lights and yard decorations popping up around the neighborhood. Before you know it, trick-or-treaters will be showing up at the door and we’ll be going into sugar overload at […]


Don’t Automate Away: Why Hard Bounces Need a Personal Touch

Although automation is a kind of Holy Grail for those of us in email marketing, total automation is not always the best answer…or the best practice. Some things still need some degree of personal attention, like hard bounces. Email best practices say to remove hard bounces from your in-house email list for proper list hygiene. […]

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Keep It Clean! Scrub Your List Like You Scrub Your Dishes

Keep It Clean! Scrub Your List Like You Scrub Your Dishes

This morning I scrubbed the pot from last night’s dinner. You know the kind of scrubbing I mean: Down and dirty with the scouring pad because remnants of dinner were affixed to the sides of the pot. See, I didn’t scrub it the night before. I was too worn out. So it sat overnight. And […]