Tag Archives : email segmentation


Unlock the Door to Email Marketing Success With Email Segmentation

Email marketing—it’s a numbers game. But they have to be the right numbers in the right sequence. Improving email ROI isn’t about simply upping the numbers, getting more names on your list so you can send more email and therefore make more sales. No, improving email ROI requires increasing the segments you send to, not […]


how automated email can be like chili

Cooking Up Data: How Automated Email Is Like “Set It and Forget It” Crock Pot Chili

A friend of mine once told me a young lady was “digging my chili.” My being from California, this meant nothing to me. His being from the south, this was a charming way to communicate her affection for me. (The young lady was my wife-to-be so these were words of wisdom!) Chili may be a […]


Engage Already! 7 Ways to Avoid the Re-Activation Email With Email Marketing Best Practices

Bad news: Not everyone cares what’s in your email message. And over time, the trend is towards ever less interest in your content and offers. The once enthusiastic subscriber–new to the relationship with your brand and eagerly opening each email you send–is eventually replaced by a disinterested bystander who’s more likely to click delete than […]

email marketing best practices engaged family in front of computer

Reach the Right People: Why You Need Advanced Email Segmentation NOW 2

Inboxes are only getting more cluttered and new features such as tabs in Gmail make engagement yet a higher priority than it already was. It’s time to get real…meaning real in your customer’s eyes. And the only way to do that is with advanced segmentation. What separates advanced email segmentation from basic? More use of […]

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ClickMail email marketing experts help with email segmentation strategies

Divide and Conquer: Strategies for Segmentation

If you’re looking for a quick way to make a big impact in your deliverability and response rate, consider list segmentation. With email marketing, relevance is key. You want to target your email content, offers, and even subject lines to match the interests of each recipient. If your email marketing solution enables your relational database […]


List Segmentation for Big Payoffs

In the fast moving world of email marketing, if your email marketing messages are specific and relevant to your subscribers’ individual needs, your email marketing campaign will stand out from the rest. And it’s impossible to attain targeted messaging and individual relevance with just one message that goes out to one big list. This means […]

email marketing best practices