email segmentation

4 posts

email marketing best practices engaged family in front of computer

Engage Already! 7 Ways to Avoid the Re-Activation Email With Email Marketing Best Practices

Bad news: Not everyone cares what’s in your email message. And over time, the trend is towards ever less interest in your content and offers. The once enthusiastic subscriber–new to the relationship with your brand and eagerly opening each email you send–is eventually replaced by a disinterested bystander who’s more […]

Reach the Right People: Why You Need Advanced Email Segmentation NOW

Inboxes are only getting more cluttered and new features such as tabs in Gmail make engagement yet a higher priority than it already was. It’s time to get real…meaning real in your customer’s eyes. And the only way to do that is with advanced segmentation. What separates advanced email segmentation […]

ClickMail email marketing experts help with email segmentation strategies

Divide and Conquer: Strategies for Segmentation

If you’re looking for a quick way to make a big impact in your deliverability and response rate, consider list segmentation. With email marketing, relevance is key. You want to target your email content, offers, and even subject lines to match the interests of each recipient. If your email marketing […]