Time and again in this email marketing blog, we preach relevance as key to email marketing ROI. But what is relevant? Relevant to me could be ridiculous to you. Regardless of varying interpretations of the word’s meaning, the concept remains critical to your email marketing success. So let’s clarify. Relevant email marketing means your email […]
Quick, what are two elements of your email marketing campaign you can easily tweak to improve your email marketing ROI? If you guessed subject line and email body, you’re right…or maybe you already got a peek at this month’s ClickMail Marketer. Although there are other ways to measure the effectiveness of your email marketing, email […]
The other day we saw an article that dismissed the use of numbers as the basis for an article. We’ve all seen these types of articles: 100 Ways to Optimize Your Web Site; 10 Tips for Better Email Subject Lines; 43 Things You Should Know About Email Marketing. And so on. The author’s point was, […]
Email subject lines: Now there’s a topic email marketers can debate at a cocktail party! Problem is, for all the attention the topic gets, the subject line isn’t necessarily the first thing your recipients look at when deciding whether or not to open your email. The “From” line might be.
If you read this blog with any regularity, you’ve seen plenty of references to email best practices. Pick any facet of email marketing, and you’ll find numerous email best practices you should adhere to in order to maximize your email marketing ROI: email copywriting, email subject lines, email delivery, email everything… …including email design.
Facebook, Twitter, MySpace, Digg, social media, social networking, tagging, blogging…there’s a lot of noise going on in the online marketing world. Are you letting it pull your focus away from your email marketing efforts? Beware of the latest and greatest shiny new thing if you haven’t yet done all you can to maximize your email […]
It seems we’re all after the subject line Holy Grail. Everyone wants to know the ideal subject line length for maximizing open rates. But based on what I’ve been reading lately, it’s not cut and dry. It depends on what you really want to maximize: your open rates or your click throughs. Studies are showing […]