Two years ago we launched eMVision, a unique and innovative email analytics tool that integrations Tableau Software with the email reporting of major ESPs such as Salesforce Marketing Cloud. Since that launch, we have spent a lot of time talking to clients and other email marketers about email reporting and analytics, and we have learned […]
For years you could ask virtually any ESP or email industry expert a question about best practices and get the answer, “It depends.” What’s the best subject line length? It depends. What’s the best send time? It depends. What’s the best call to action? It depends. And that answer used to be an accurate one, […]
In a recent article, CMSWire touted the mobile functionality of the Salesforce Analytics Cloud, powered by the Wave platform, detailing how Salesforce is enabling analytics on the go. Since the article started out being about the “broken promises” of business intelligence, it can lead one to believe that being mobile fixes what ails us and […]
I suspect every marketer has heard this famous line at least once during their careers: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That famous quote is attributed to John Wanamaker, an American merchant and the first retailer to place a half-page newspaper ad, which he […]
We are definitely in a Halloween-y mood here at ClickMail. Maybe it’s because we have so many kids of trick-or-treating age who are getting antsy about the upcoming event. Or maybe it’s because Halloween is popping up all over as people change their Facebook profile pictures to the creepy ones taken last year, and every […]
Lately, we’ve published a few blog posts about migrating from one ESP to another when switching ESPs. I’ve read these posts with interest because I’ve helped with several such migrations since joining the ClickMail team. While helping with these ESP migrations, I’ve noticed that whenever a new platform is being migrated to, the default mentality […]
What if you could dig deeper into your ExactTarget data, to quickly find unknown customer segments and react to trends and opportunities? What if you could integrate your ExactTarget data with your other data sources for even better marketing? Now you can do both. Join us for a short ExactTarget webinar and learn how to use the […]
What if your email reporting was depicted in easy to grasp visuals, like color coded charts and graphs? What if you could spot trends in seconds–and respond to them in minutes? What if you could zero in on a complex data point with a simple click of your mouse? What if you could see what […]
