Did you hear that loud sucking sound last year as the enterprise-level ESPs got sucked into bigger companies? We got to wondering, with the three major email service providers all now absorbed by Fortune 500 companies (ExactTarget by Salesforce, Responsys by Oracle, and Silverpop by IBM), what does the future […]
enterprise ESPs
2 posts
It’s a world gone global, quite literally. People the world over can connect to each other…and your brand. Which means international email marketing might make your priority list soon, if it hasn’t already. Picture international email marketing as email segmentation on steroids. Not only languages differ, but cultures, expectations and […]