ESP migration

5 posts

The Real Costs of Switching Email Service Providers

If you’re considering an ESP switch, one of the questions that’s likely top of mind is for you and your management is, what will it cost to move from one email service provider to another? Based on anecdotal evidence from watching—and helping—clients switch ESPs, both before and during their engagements […]

New Dedicated IP Address? Use These Tips to Warm Up Your New IP Address the Right Way

When sending from a new dedicated IP address, it is important to “warm up” that IP in order to establish a good reputation as a legitimate email sender with the Internet Service Providers (ISPs) like Gmail, Hotmail and Yahoo!. You might have been an established sender with your old IP […]