Tag Archives : ESP migration


The Real Costs of Switching Email Service Providers

If you’re considering an ESP switch, one of the questions that’s likely top of mind is for you and your management is, what will it cost to move from one email service provider to another? Based on anecdotal evidence from watching—and helping—clients switch ESPs, both before and during their engagements with ClickMail, in addition to […]

Concept of costs calculation, Calculator. Three-dimensional image.

tips for warming up dedicated IP address

New Dedicated IP Address? Use These Tips to Warm Up Your New IP Address the Right Way

When sending from a new dedicated IP address, it is important to “warm up” that IP in order to establish a good reputation as a legitimate email sender with the Internet Service Providers (ISPs) like Gmail, Hotmail and Yahoo!. You might have been an established sender with your old IP address, but now that you […]


gold fish jumping as ESP migration

Switching ESPs? Start Here, With Our Top 10 Posts on ESP Migration

Every time we blog about moving to a new email service provider, that content gets more notice than usual, which tells me ESP migration is a topic of interest for sure but maybe also an unknown that’s got a few marketers feeling nervous and unprepared. If you’re facing the move to a new email service […]