You thought going through the ESP selection process was hard? It might look like a walk in the park compared to the actual migration. Moving from one ESP to another involves many different people and parts, and how well you do the migration affects how quickly you’ll be up and […]
ESP migration
5 posts
If you’re considering an ESP switch, one of the questions that’s likely top of mind is for you and your management is, what will it cost to move from one email service provider to another? Based on anecdotal evidence from watching—and helping—clients switch ESPs, both before and during their engagements […]
When sending from a new dedicated IP address, it is important to “warm up” that IP in order to establish a good reputation as a legitimate email sender with the Internet Service Providers (ISPs) like Gmail, Hotmail and Yahoo!. You might have been an established sender with your old IP […]
When it comes to the images you use in your email marketing, you might not give the hosting of those images much thought. In fact, you probably give a lot more thought to finding or creating the images that will generate the best response to a particular email message, or […]
Every time we blog about moving to a new email service provider, that content gets more notice than usual, which tells me ESP migration is a topic of interest for sure but maybe also an unknown that’s got a few marketers feeling nervous and unprepared. If you’re facing the move […]