Tag Archives : ESP migration

The 7 Worst Pitfalls to Avoid When Migrating to a New ESP

You thought going through the ESP selection process was hard? It might look like a walk in the park compared to the actual migration. Moving from one ESP to another involves many different people and parts, and how well you do the migration affects how quickly you’ll be up and running with your new ESP. […]

migrating to new ESP toy bus

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The Real Costs of Switching Email Service Providers

If you’re considering an ESP switch, one of the questions that’s likely top of mind is for you and your management is, what will it cost to move from one email service provider to another? Based on anecdotal evidence from watching—and helping—clients switch ESPs, both before and during their engagements with ClickMail, in addition to […]

New Dedicated IP Address? Use These Tips to Warm Up Your New IP Address the Right Way

When sending from a new dedicated IP address, it is important to “warm up” that IP in order to establish a good reputation as a legitimate email sender with the Internet Service Providers (ISPs) like Gmail, Hotmail and Yahoo!. You might have been an established sender with your old IP address, but now that you […]

tips for warming up dedicated IP address

Switching ESPs? Start Here, With Our Top 10 Posts on ESP Migration

Every time we blog about moving to a new email service provider, that content gets more notice than usual, which tells me ESP migration is a topic of interest for sure but maybe also an unknown that’s got a few marketers feeling nervous and unprepared. If you’re facing the move to a new email service […]

gold fish jumping as ESP migration