Tag Archives : ExactTarget

Will Smaller Email Service Providers Fill the Vacuum Left by the Big 3? 1

Did you hear that loud sucking sound last year as the enterprise-level ESPs got sucked into bigger companies? We got to wondering, with the three major email service providers all now absorbed by Fortune 500 companies (ExactTarget by Salesforce, Responsys by Oracle, and Silverpop by IBM), what does the future hold for the middle-market ESPs? […]

vacuum cleaner

Marketers Want Email Analytics–Can the ESPs Deliver?

Here at ClickMail, we have access to some unique data due to the ESPinator. The ESPinator is a free online tool we built a few years ago to help marketers looking for a new email service provider (ESP) to narrow their list of possible ESP choices. As thousands of marketers have used the tool, over 200,000 […]

Use Email Analytics to Find Those Monsters Under the Bed

We are definitely in a Halloween-y mood here at ClickMail. Maybe it’s because we have so many kids of trick-or-treating age who are getting antsy about the upcoming event. Or maybe it’s because Halloween is popping up all over as people change their Facebook profile pictures to the creepy ones taken last year, and every […]

email analytics help you find monsters in your email program


See What Matters: Join Us Oct. 29 for the eMVision Demo, Hosted by ExactTarget 1

What if you could dig deeper into your ExactTarget data, to quickly find unknown customer segments and react to trends and opportunities? What if you could integrate your ExactTarget data with your other data sources for even better marketing? Now you can do both. Join us for a short ExactTarget webinar and learn how to use the […]

Making Email Integration Work: The ExactTarget API

Whether you use ExactTarget as your email service provider already or that ESP is on your short list because you’re switching, you’ll want to know as much as you can about the ExactTarget API, so you can maximize its power for your profit. Why does the ExactTarget API matter? The greater your email integration needs, […]