There’s a lot of shiny stuff going on in marketing right now, from the potential of wearable technology to in-app advertising to the Internet of Things (IoT). But two decidedly not shiny principles continue to stand as pillars of email marketing: email deliverability and email analytics. I say this because […]
improve email deliverability
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An undelivered email is akin to an email that was never sent. If you send 10,000 emails and 1,600 are never delivered (because your email deliverability rate is 84%), you might as well have a list of 8,400 names instead. And if we look at the number of emails that […]