As many options as marketers have now for reaching out to potential customers, email still leads as the most effective channel. But there is always room to improve, as we all know! Some ways to improve the effectiveness of email marketing include more advanced segmentation, visual email analytics, and automated […]
in-house email list
2 posts
Go ahead. Make me an offer. Chances are, that’s the only way you’re going to get me to sign up for your emails. I consider myself a nice person, but my email address is mine, and mine alone. I don’t share it with every company I meet. It will take […]