Tag Archives : in-house email list

email marketing best practices

Looking for Lists? Be Focused on Email Marketing Best Practices First

Last week’s DMA show gave us some insight into where some email marketers’ heads are at. It’s not all good: We had several people stop at our booth to ask about getting access to email lists. Asking email marketing vendors about getting access to email marketing lists is not in and of itself a bad […]

Email Marketing Best Practices: “Make Me an Offer”

Go ahead. Make me an offer. Chances are, that’s the only way you’re going to get me to sign up for your emails. I consider myself a nice person, but my email address is mine, and mine alone. I don’t share it with every company I meet. It will take some incentive to get me […]

make me an offer