Email Marketing Best Practices: “Make Me an Offer”

2010-07-08T09:48:48+00:00

Go ahead. Make me an offer. Chances are, that’s the only way you’re going to get me to sign up for your emails. I consider myself a nice person, but my email address is mine, and mine alone. I don’t share it with every company I meet. It will take some incentive to get me to share it with you. But guess what? I can—like every other consumer or business person—be bought. Offer me a fair […]

Email Marketing Best Practices: “Make Me an Offer”2010-07-08T09:48:48+00:00
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