As many options as marketers have now for reaching out to potential customers, email still leads as the most effective channel. But there is always room to improve, as we all know! Some ways to improve the effectiveness of email marketing include more advanced segmentation, visual email analytics, and automated emails, among other possibilities. But […]
Last week’s DMA show gave us some insight into where some email marketers’ heads are at. It’s not all good: We had several people stop at our booth to ask about getting access to email lists. Asking email marketing vendors about getting access to email marketing lists is not in and of itself a bad […]
Go ahead. Make me an offer. Chances are, that’s the only way you’re going to get me to sign up for your emails. I consider myself a nice person, but my email address is mine, and mine alone. I don’t share it with every company I meet. It will take some incentive to get me […]
Here’s an email marketing challenge for you: Today, think of three ways to grow your in-house email list that are unusual, but still fall under the realm of permission-based email marketing . You know to use Forward to a Friend, you ask people for email addresses at trade shows, you have a prominent email signup […]
