Tag Archives : landing pages

Are Marketers Missing the Point on Landing Page Optimization?

Marketers tend to talk a lot about optimizing email, but where is that email trying to take people? Email is always leading to a landing page, whether that’s a designated landing page or a home page or even a Facebook page. Emails aren’t an end in themselves. They are always leading somewhere else because they […]

landing page optimization most important objectives

Email Marketing Best Practice: Your Landing Page and Email Must Match

Once again the topic of landing pages has come up and once again we must reiterate the importance of a landing page that matches, yes matches, your email. Consider this fictional example: If you’re sending out emails promising something specific like, let’s say specialty teas, but the link in your email goes to a landing […]

landing page and email should match


Undress Your Email Marketing to Improve Your Email Marketing Results

As summer weather winds down and the mornings get chillier, we find ourselves wearing sweaters and jackets, layering for the cool morning, but ready to peel off that extra clothing when the afternoon heats up. This is an effective way to moderate one’s comfort via clothing, but an ineffective way to “dress” your email. Your […]

Landing pages boost your email marketing ROI

You’d think landing pages would be no brainers for those of us in email marketing. I mean, we’re all going after opens first, click throughs second, meaning we should be paying attention to where those click throughs go. But apparently we don’t. It seems there are still those companies linking their email marketing calls to […]