landing pages

6 posts

Email Marketing Best Practice: Your Landing Page and Email Must Match

Once again the topic of landing pages has come up and once again we must reiterate the importance of a landing page that matches, yes matches, your email. Consider this fictional example: If you’re sending out emails promising something specific like, let’s say specialty teas, but the link in your […]

Undress Your Email Marketing to Improve Your Email Marketing Results

As summer weather winds down and the mornings get chillier, we find ourselves wearing sweaters and jackets, layering for the cool morning, but ready to peel off that extra clothing when the afternoon heats up. This is an effective way to moderate one’s comfort via clothing, but an ineffective way […]