As many options as marketers have now for reaching out to potential customers, email still leads as the most effective channel. But there is always room to improve, as we all know! Some ways to improve the effectiveness of email marketing include more advanced segmentation, visual email analytics, and automated […]
list building
12 posts
Ascend2 has released their newest email marketing report, this one focused on email list growth, the importance of it, and the obstacles to it. I was not surprised to see email list growth is a high priority, However, I was surprised by the top three obstacles to list growth: content, […]
Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your ROI for each campaign, right? Wrong. The only names that matter are the quality ones. A focus on quality over quantity is […]
We’re a numbers-obsessed society, wanting to watch numbers either increase (in our bank accounts) or decrease (on our scales). There’s one place, however, where the email marketer must tread carefully when it comes to numbers, and that’s when you’re growing your email list. This is not the time or place […]
The size of your customer contact base matters little if the records you cherish aren’t perfectly accurate. And judging by a recent study, chances are, they’re not. During December 2012, database marketing company Experian QAS commissioned a survey of over 800 business executives across the U.S., France, and the United […]
As an email marketer, you’re always looking to add more names to your email list. But as with many things in life, we sometimes get too focused on quantity over quality. Which doesn’t sound like a problem in the world of email marketing, until you realize a list based on […]
(Updated July 2018) So, you’ve crossed all your email marketing t’s and dotted all your email marketing best practices i’s with a targeted, relevant offer sent only to subscribers who opted in to your campaigns. Then you learn a major ISP has blocked your IP address due to spam complaints. […]
Check out this dialog between a group of noteworthy email marketing experts for advice on building your permission-based, in-house email list. Each has a different point of view, but it’s interesting to note recurring themes…OK, it’s not interesting, it’s critical knowledge. Throughout this dialog (and not including the sales pitches), […]
Sometimes in my continuous search for email marketing best practices advice, I get the sense that I’ve seen it all before. Being surprised with new ideas is a treat. At first I would have claimed there was nothing new in this short MarketingProfs article on growing your in-house email list. […]
With the publication of our last email marketing newsletter on list building do’s and don’t’s, it seems I’m seeing examples left, right and center! I don’t know if that’s just because I’m paying attention because it’s top of mind, or if it’s because our email newsletter article was so timely, […]