list building

14 posts

The Top 4—and Least Known—Strategies for List Growth

We’re a numbers-obsessed society, wanting to watch numbers either increase (in our bank accounts) or decrease (on our scales). There’s one place, however, where the email marketer must tread carefully when it comes to numbers, and that’s when you’re growing your email list. This is not the time or place […]

The High Cost of Bad Data…and What You Can Do About It

The size of your customer contact base matters little if the records you cherish aren’t perfectly accurate. And judging by a recent study, chances are, they’re not. During December 2012, database marketing company Experian QAS commissioned a survey of over 800 business executives across the U.S., France, and the United […]

email deliverability

For Email Deliverability, Sometimes Less (on your Lists) Means More

So, you’ve crossed all your email marketing t’s and dotted all your email marketing best practices i’s with a targeted, relevant offer sent only to subscribers who opted in to your campaigns. Then you learn a major ISP has blocked your IP address due to spam complaints. Before you know […]

email marketing best practices

List Segmentation for Big Payoffs

In the fast moving world of email marketing, if your email marketing messages are specific and relevant to your subscribers’ individual needs, your email marketing campaign will stand out from the rest. And it’s impossible to attain targeted messaging and individual relevance with just one message that goes out to […]

email marketing best practices building in house list

More Email Marketing Best Practices for Building Email Lists

Check out this dialog between a group of noteworthy email marketing experts for advice on building your permission-based, in-house email list. Each has a different point of view, but it’s interesting to note recurring themes…OK, it’s not interesting, it’s critical knowledge. Throughout this dialog (and not including the sales pitches), […]

email marketing best practices make email from real person

Email Marketing Best Practices for Growing Your List: Use a Real Person!

Sometimes in my continuous search for email marketing best practices advice, I get the sense that I’ve seen it all before. Being surprised with new ideas is a treat. At first I would have claimed there was nothing new in this short MarketingProfs article on growing your in-house email list. […]