Tag Archives : list building


The Top 4—and Least Known—Strategies for List Growth

We’re a numbers-obsessed society, wanting to watch numbers either increase (in our bank accounts) or decrease (on our scales). There’s one place, however, where the email marketer must tread carefully when it comes to numbers, and that’s when you’re growing your email list. This is not the time or place for a focus on quantity […]

numbers

ReturnedEmail

The High Cost of Bad Data…and What You Can Do About It

The size of your customer contact base matters little if the records you cherish aren’t perfectly accurate. And judging by a recent study, chances are, they’re not. During December 2012, database marketing company Experian QAS commissioned a survey of over 800 business executives across the U.S., France, and the United Kingdom. The survey was conducted […]


How to Build a Valuable List

As an email marketer, you’re always looking to add more names to your email list. But as with many things in life, we sometimes get too focused on quantity over quality. Which doesn’t sound like a problem in the world of email marketing, until you realize a list based on quantity will decrease your email […]

list building

email deliverability

For Email Deliverability, Sometimes Less (on your Lists) Means More

So, you’ve crossed all your email marketing t’s and dotted all your email marketing best practices i’s with a targeted, relevant offer sent only to subscribers who opted in to your campaigns. Then you learn a major ISP has blocked your IP address due to spam complaints. Before you know it, your email deliverability is […]


List Segmentation for Big Payoffs

In the fast moving world of email marketing, if your email marketing messages are specific and relevant to your subscribers’ individual needs, your email marketing campaign will stand out from the rest. And it’s impossible to attain targeted messaging and individual relevance with just one message that goes out to one big list. This means […]

email marketing best practices

email marketing best practices building in house list

More Email Marketing Best Practices for Building Email Lists 1

Check out this dialog between a group of noteworthy email marketing experts for advice on building your permission-based, in-house email list. Each has a different point of view, but it’s interesting to note recurring themes…OK, it’s not interesting, it’s critical knowledge. Throughout this dialog (and not including the sales pitches), there are three points made […]


Email Marketing Best Practices for Growing Your List: Use a Real Person!

Sometimes in my continuous search for email marketing best practices advice, I get the sense that I’ve seen it all before. Being surprised with new ideas is a treat. At first I would have claimed there was nothing new in this short MarketingProfs article on growing your in-house email list. I would at first glance […]

email marketing best practices make email from real person

email marketing best practices

Email Marketing Best Practice in Action: Have a Print Out of a Sample Email to Encourage Subscribers

With the publication of our last email marketing newsletter on list building do’s and don’t’s, it seems I’m seeing examples left, right and center! I don’t know if that’s just because I’m paying attention because it’s top of mind, or if it’s because our email newsletter article was so timely, but all these other instances […]


An Example of an Email Marketing Best Practice not Practiced 1

Don’t you just love serendipity? Or maybe I should say, don’t you just love when you say something to the world, and then you see what you’re proposing being put into action? That just happened. We at ClickMail, an email marketing vendor, are publishing our newest email marketing newsletter chock full of email marketing best practices […]

An Example of an Email Marketing Best Practice not Practiced

Email Marketing Best Practices: The Do's and Don'ts of List Building

Email Marketing Best Practices: The Do’s and Don’ts of List Building 2

Who doesn’t want more names on their in-house email list? As an email marketer, you’d be crazy to think your list was ever big enough. And therein lies a problem: We sometimes get too focused on the quantity of our email lists, and not the quality. Which doesn’t sound like a problem, until you realize […]