As many options as marketers have now for reaching out to potential customers, email still leads as the most effective channel. But there is always room to improve, as we all know! Some ways to improve the effectiveness of email marketing include more advanced segmentation, visual email analytics, and automated emails, among other possibilities. But […]
Ascend2 has released their newest email marketing report, this one focused on email list growth, the importance of it, and the obstacles to it. I was not surprised to see email list growth is a high priority, However, I was surprised by the top three obstacles to list growth: content, expertise and hygiene. From where […]
Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your ROI for each campaign, right? Wrong. The only names that matter are the quality ones. A focus on quality over quantity is the trick to building a […]
We’re a numbers-obsessed society, wanting to watch numbers either increase (in our bank accounts) or decrease (on our scales). There’s one place, however, where the email marketer must tread carefully when it comes to numbers, and that’s when you’re growing your email list. This is not the time or place for a focus on quantity […]
The size of your customer contact base matters little if the records you cherish aren’t perfectly accurate. And judging by a recent study, chances are, they’re not. During December 2012, database marketing company Experian QAS commissioned a survey of over 800 business executives across the U.S., France, and the United Kingdom. The survey was conducted […]
As an email marketer, you’re always looking to add more names to your email list. But as with many things in life, we sometimes get too focused on quantity over quality. Which doesn’t sound like a problem in the world of email marketing, until you realize a list based on quantity will decrease your email […]
So, you’ve crossed all your email marketing t’s and dotted all your email marketing best practices i’s with a targeted, relevant offer sent only to subscribers who opted in to your campaigns. Then you learn a major ISP has blocked your IP address due to spam complaints. Before you know it, your email deliverability is […]
In the fast moving world of email marketing, if your email marketing messages are specific and relevant to your subscribers’ individual needs, your email marketing campaign will stand out from the rest. And it’s impossible to attain targeted messaging and individual relevance with just one message that goes out to one big list. This means […]
Check out this dialog between a group of noteworthy email marketing experts for advice on building your permission-based, in-house email list. Each has a different point of view, but it’s interesting to note recurring themes…OK, it’s not interesting, it’s critical knowledge. Throughout this dialog (and not including the sales pitches), there are three points made […]
Sometimes in my continuous search for email marketing best practices advice, I get the sense that I’ve seen it all before. Being surprised with new ideas is a treat. At first I would have claimed there was nothing new in this short MarketingProfs article on growing your in-house email list. I would at first glance […]
