Check out this dialog between a group of noteworthy email marketing experts for advice on building your permission-based, in-house email list. Each has a different point of view, but it’s interesting to note recurring themes…OK, it’s not interesting, it’s critical knowledge. Throughout this dialog (and not including the sales pitches), there are three points made […]
With the publication of our last email marketing newsletter on list building do’s and don’t’s, it seems I’m seeing examples left, right and center! I don’t know if that’s just because I’m paying attention because it’s top of mind, or if it’s because our email newsletter article was so timely, but all these other instances […]
Don’t you just love serendipity? Or maybe I should say, don’t you just love when you say something to the world, and then you see what you’re proposing being put into action? That just happened. We at ClickMail, an email marketing vendor, are publishing our newest email marketing newsletter chock full of email marketing best practices […]
Who doesn’t want more names on their in-house email list? As an email marketer, you’d be crazy to think your list was ever big enough. And therein lies a problem: We sometimes get too focused on the quantity of our email lists, and not the quality. Which doesn’t sound like a problem, until you realize […]
One thing about email marketing: It is not a standalone channel. Not by any means. As an email marketing vendor, we at ClickMail continue to teach best practices for email marketing. But if you get too focused on email marketing best practices, you might lose site of the bigger picture, of email’s part in your […]
