An article caught my eye the other day, about mobile email marketing being siloed away from other marketing initiatives at major organizations. Reading that got me curious about how mobile marketing is doing overall, as I wondered in what other ways marketers might be struggling with mobile. I did a […]
If you’re in retail, you’ve probably seen the statistics about this past weekend’s holiday shopping, with numbers up and down and all around, and pundits striving to make predictions about consumer spending and the economy, and all those topics that get discussed around the time of Black Friday. For the […]
Now more than ever, we live in a world where getting anything is getting more immediate. And the more immediate things become, the more people demand that instant gratification from everything—such as when shopping or researching online, especially when doing so on a mobile device. That’s why it’s increasingly important […]
ClickMail shares a list we’ve pulled together of the 22 most most important mobile marketing best practices for you to consider. Many of these best practices are less specific (such as optimum number of pixels, for example) but more of techniques to keep in mind for your overall mobile email marketing design and execution.
There’s plenty of talk these days about designing for mobile. That’s a good thing, since eMarketer’s Email Marketing Benchmarksreport notes that about a third of emails are now opened using mobile devices. Email marketing technology is evolving, which makes designing for a variety of devices easier than ever. Yet as with anything email marketing related, we […]