An article caught my eye the other day, about mobile email marketing being siloed away from other marketing initiatives at major organizations. Reading that got me curious about how mobile marketing is doing overall, as I wondered in what other ways marketers might be struggling with mobile. I did a little research. It turns out […]
If you’re in retail, you’ve probably seen the statistics about this past weekend’s holiday shopping, with numbers up and down and all around, and pundits striving to make predictions about consumer spending and the economy, and all those topics that get discussed around the time of Black Friday. For the email marketer, however, there’s possibly […]
We’ve reached the tipping point at last: More than half of all emails are now opened on a mobile device. And people much more likely to rely on just that mobile device. Whereas in the old days, we’d check our email first on our smart phones then again later on a regular computer screen (if […]
Times are changing, and sending your subscribers a basic HTML email is no longer the best way to reach them. Back when most people were viewing your emails on a desktop computer, HTML was the way to go. But now, with more and more emails being opened on a mobile device instead, sending mobile-compatible email […]
Subject lines, why do we neglect you so? You are the number 2 reason someone decides to open an email from us marketers. You’re important but oh so overlooked as we busily focus on offers and lists and timing of our campaigns. Are you guilty of skipping over the subject line? Many marketers are. This […]
What kind of permission does direct marketing on a mobile device require? Do you know for certain or are you operating on assumptions? If you’re assuming you know what level of permission is acceptable to your audience, you might want to give this RegReady infographic a look. Based on a study of 123 marketers and […]
Now more than ever, we live in a world where getting anything is getting more immediate. And the more immediate things become, the more people demand that instant gratification from everything—such as when shopping or researching online, especially when doing so on a mobile device. That’s why it’s increasingly important for agile, cross-channel mobile marketing […]
ClickMail shares a list we’ve pulled together of the 22 most most important mobile marketing best practices for you to consider. Many of these best practices are less specific (such as optimum number of pixels, for example) but more of techniques to keep in mind for your overall mobile email marketing design and execution.
Designing for mobile…it’s a hot topic because how and where people interact with email has changed. Today we are checking our email on mobile devices like smartphones and iPads while waiting in line at the bank or at the local espresso stand. We’re even checking email while at our kids’ soccer games, and–let’s be honest–during […]
There’s plenty of talk these days about designing for mobile. That’s a good thing, since eMarketer’s Email Marketing Benchmarksreport notes that about a third of emails are now opened using mobile devices. Email marketing technology is evolving, which makes designing for a variety of devices easier than ever. Yet as with anything email marketing related, we need to take a step […]
