Permission based email marketing

1 post

Email Best Practices for Double Opt-Ins that Actually Get the Opt-Ins

In an age of omni-channel marketing, with marketers integrating social media and email marketing campaigns and digging deep into Big Data, the phrase “double opt-in” sounds a bit, well, old-fashioned. Who’s thinking about that any more? In other words, we’ve got bigger fish to fry these days! But hold on. […]