Tag Archives : preference center


Engage Already! 7 Ways to Avoid the Re-Activation Email With Email Marketing Best Practices

Bad news: Not everyone cares what’s in your email message. And over time, the trend is towards ever less interest in your content and offers. The once enthusiastic subscriber–new to the relationship with your brand and eagerly opening each email you send–is eventually replaced by a disinterested bystander who’s more likely to click delete than […]

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email marketing best practices listening with preference center

Want Better Email Results? Resolve to Be Subscriber-Centric in 2011

In a MarketingProfs article, Michael Fischler writes that marketing is listening. You demonstrate you’ve been listening when you give people what they want. And he’s right. So is email marketing…when you’re following email marketing best practices, that is. People might want to hear from you more often or less. They might want coupons for your […]