Tag Archives : preview panes

Are Your Email Marketing Campaigns Surviving the Preview Pane?

A significant path to high email optimization is ensuring that you’ve adhered to your email marketing best practices. But a major stumbling block to email optimization, even after you’ve crossed every “t” and dotted every “i,” is how your email renders in preview panes. How does your email looks with images on vs. images off? […]

email marketing best practices

Email Preview Panes Mean Less Must be More

These days, the majority of email users (around 70%) view their email messages via preview panes, making it even more critical that your email subject lines and first couple lines of body text make a statement. Preview panes make checking email more efficient for users, ensuring they can get a snapshot of each message immediately, […]

It’s not the length of the email, but what’s in the Preview Pane that counts

A few months ago I listened to a speaker talk about emails that were feet long, as in 2 feet, 4 feet. At first, I was confused, then I realized he was talking about as you scroll, that the emails he was referring to really were that long. And he did have an example of […]