Do you know that famous line from “It’s a Wonderful Life” when George tells the young man, “Oh, why don’t you stop annoying people?!” It’s both funny and famous…and a pervasive complaint among those of us who are on the receiving end of emails from brands. Why is it that companies will keep on emailing […]
Bad news: Not everyone cares what’s in your email message. And over time, the trend is towards ever less interest in your content and offers. The once enthusiastic subscriber–new to the relationship with your brand and eagerly opening each email you send–is eventually replaced by a disinterested bystander who’s more likely to click delete than […]
As I type this, CASL is less than 24 hours from becoming a reality. Can you hear the countdown going on in the background? Do you think life is a little hectic up north right now, as marketers scramble to be compliant?? Are you just a little bit glad you’re not one of them? (Unless […]
