Do you know that famous line from “It’s a Wonderful Life” when George tells the young man, “Oh, why don’t you stop annoying people?!” It’s both funny and famous…and a pervasive complaint among those of us who are on the receiving end of emails from brands. Why is it that […]
re-engagement email
2 posts
Bad news: Not everyone cares what’s in your email message. And over time, the trend is towards ever less interest in your content and offers. The once enthusiastic subscriber–new to the relationship with your brand and eagerly opening each email you send–is eventually replaced by a disinterested bystander who’s more […]