Tag Archives : relational databases


email marketing best practices relational databases

Email Marketing Best Practices: Relate to Customers With a Relational Database

Below is an email marketing best practices blog we published in the Email Experience Council’s blog. The content is critical enough that we are republishing it here as well. In email marketing, relevance continues to drive success. No matter what happens in the marketing space or technology space, successful email starts with relevance. But true […]


Relational Databases Enable Email Marketing Best Practices…and Relationships!

Can you relate to a relational database? Or did I just speak Greek? If you’re not sure what we’re talking about here, take a look at Marco’s newest blog posting for the Email Experience Council (EEC). In this latest email marketing blog post, Marco tackles relational databases: what they are, why they matter and what […]

Relational Databases Enable Email Marketing Best Practices