The Whitelist

The Measurement Accuracy Roundtable of the Email Experience Council (EEC) is proposing a new metric be used in the email marketing industry: The Render Rate. The render rate is designed to be a more accurate measurement of a recipient’s engagement with an email as compared to just the open rate. The Roundtable has come up with definitions and standards for different scenarios, including unique and total render rate, unique and total actions that include clicks even when the email doesn’t render, etc.
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