We’ve reached the tipping point at last: More than half of all emails are now opened on a mobile device. And people much more likely to rely on just that mobile device. Whereas in the old days, we’d check our email first on our smart phones then again later on a regular computer screen (if […]
A significant path to high email optimization is ensuring that you’ve adhered to your email marketing best practices. But a major stumbling block to email optimization, even after you’ve crossed every “t” and dotted every “i,” is how your email renders in preview panes. How does your email looks with images on vs. images off? […]
We hear lots of cries for designing our emails for mobile devices, but how many of us really know what that means? Do we have the email rendering tool that will help us modify our email templates for smart phones and PDAs? Thank goodness Neil Berman–in a recent EmailInsider article–just gave us a short, concise […]
Can we ever say enough about the importance of the Preview Pane…and testing? Not yet! There are too many examples of email best practices being ignored, and ineffective Preview Panes are the result. The biggest issue, seems to me, or should I say the most flagrant disregard of email best practices, is ignoring the significance […]
Twice in the last month I’ve received emails from entrepreneurial friends, one starting an online publication, the other starting an online store. In both cases, the emails showed up in my inbox as almost completely blank. I had a tiny red x in the middle, and some standard footer information at the bottom. Every single […]
Thank you, thank you, to MarketingSherpa for calling to attention—once again—the issue of images being blocked in emails. Their article was prompted by an email that showed up in their inbox with only little red x’s. Surprised to get such an email, they reiterate how important it is to design for image blocking, something you’d think […]
As trite and cliché as it sounds, it is true: You never get a second chance to make a first impression. That’s especially true in your email marketing. Picture this: Your team creates a fabulous email design, very graphic heavy, full of gorgeous, eye-popping photos and color. It wows everyone internally who sees it. The […]
Half of users have their images turned off, meaning when that visually stimulating email you so meticulously designed with rich graphics arrives in their inbox, it fails miserably to impress. Imagine all your pretty pictures replaced with empty boxes…empty except for the accusing little red x in the corner. Sadly this is an all too […]
