We’ve reached the tipping point at last: More than half of all emails are now opened on a mobile device. And people much more likely to rely on just that mobile device. Whereas in the old days, we’d check our email first on our smart phones then again later on […]
rendering
7 posts
A significant path to high email optimization is ensuring that you’ve adhered to your email marketing best practices. But a major stumbling block to email optimization, even after you’ve crossed every “t” and dotted every “i,” is how your email renders in preview panes. How does your email looks with […]
We hear lots of cries for designing our emails for mobile devices, but how many of us really know what that means? Do we have the email rendering tool that will help us modify our email templates for smart phones and PDAs? Thank goodness Neil Berman–in a recent EmailInsider article–just […]
Can we ever say enough about the importance of the Preview Pane…and testing? Not yet! There are too many examples of email best practices being ignored, and ineffective Preview Panes are the result. The biggest issue, seems to me, or should I say the most flagrant disregard of email best […]
Twice in the last month I’ve received emails from entrepreneurial friends, one starting an online publication, the other starting an online store. In both cases, the emails showed up in my inbox as almost completely blank. I had a tiny red x in the middle, and some standard footer information […]
Thank you, thank you, to MarketingSherpa for calling to attention—once again—the issue of images being blocked in emails. Their article was prompted by an email that showed up in their inbox with only little red x’s. Surprised to get such an email, they reiterate how important it is to design for […]
As trite and cliché as it sounds, it is true: You never get a second chance to make a first impression. That’s especially true in your email marketing. Picture this: Your team creates a fabulous email design, very graphic heavy, full of gorgeous, eye-popping photos and color. It wows everyone […]