Likes vs. Shares: What Should Your Email Ask For?

2021-11-09T21:04:39+00:00

Although I titled this post, “What Should Your Email Ask For,” I could have titled it, “To Get What You Really Want, Ask for What You Really Need,” because that’s what we’re actually talking about. If you’re including social media buttons in your email marketing, it’s for one of two reasons: Either you want people to like you (or follow you), or you want them to share your email. Be clear on what you want, so […]

Likes vs. Shares: What Should Your Email Ask For?2021-11-09T21:04:39+00:00

Pit Email vs. Social, and Email Wins for Enterprise Email Marketing Every Time

2021-11-09T21:05:07+00:00

Social media–it pervades our lives, from Facebook to Instagram to Twitter and more. And the impact of social media on marketing has been equally pervasive, to the point that it’s nearly impossible to fully comprehend. Yet, that doesn’t mean social media marketing replaces traditional marketing methods. For all the bling and bang of these social superstars, there’s still a marketing channel that trumps them all: email. Sure, social is sexy and email is, well, email. But […]

Pit Email vs. Social, and Email Wins for Enterprise Email Marketing Every Time2021-11-09T21:05:07+00:00

Social Seems Sexy, But Email Equals Sales

2021-11-09T21:08:43+00:00

Email marketers are used to numbers…lots of numbers. That’s because numbers matter in email. How many people are on your list? What was your email deliverability rate on that last campaign? How many were opened? How many click throughs? How many conversions? Unsubscribes? Forwards? Spam complaints? Numbers are so core to email, there’s even a book called Email Marketing by the Numbers. Yet some numbers can be misleading. They can make you think maybe email isn’t […]

Social Seems Sexy, But Email Equals Sales2021-11-09T21:08:43+00:00
Go to Top