Tag Archives : social media marketing


Likes vs. Shares: What Should Your Email Ask For?

Although I titled this post, “What Should Your Email Ask For,” I could have titled it, “To Get What You Really Want, Ask for What You Really Need,” because that’s what we’re actually talking about. If you’re including social media buttons in your email marketing, it’s for one of two reasons: Either you want people […]

should you ask for likes or shares in your email marketing

enterprise email marketing knocks out social boxing gloves

Pit Email vs. Social, and Email Wins for Enterprise Email Marketing Every Time

Social media–it pervades our lives, from Facebook to Instagram to Twitter and more. And the impact of social media on marketing has been equally pervasive, to the point that it’s nearly impossible to fully comprehend. Yet, that doesn’t mean social media marketing replaces traditional marketing methods. For all the bling and bang of these social […]


When It Comes to Sharing, Is Your Enterprise Email Marketing Socially Inept?

Remember Forward to a Friend, affectionately if awkwardly known as FTAF? Before Facebook and other social networking sites were integrated with email, FTAF was touted as the way to get people to get your emails in front of new people. Yet even when it was the way, FTAF was rarely used. The email service providers […]

FEATURED make sure your enterprise email marketing enables social sharing

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Social Seems Sexy, But Email Equals Sales

Email marketers are used to numbers…lots of numbers. That’s because numbers matter in email. How many people are on your list? What was your email deliverability rate on that last campaign? How many were opened? How many click throughs? How many conversions? Unsubscribes? Forwards? Spam complaints? Numbers are so core to email, there’s even a […]


Email Marketing and Social Media: Making Connections That Lead To Conversions

Some email marketers scratch their heads wondering how email fits into the Web 2.0 world. And they cringe to think the age of email might be over with the popularity of Facebook and Twitter and YouTube. But they should sleep well, because email marketing can be an integral part of social media. Chad White has […]

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