testing

8 posts

why email marketing best practices only make you average

The Trouble with Email Marketing Best Practices: “Best” Practices Only Make You Average

Good is the enemy of great. So says Jim Collins in his best selling book, “Good to Great.” He is referring to businesses that decide they are good enough, which means they are settling and no longer striving to be the best they can be. And that’s why the term […]

new ebook on ab email testing teaches you email marketing best practices for testing

Testing as Email Marketing Best Practices? New eBook Makes A/B Split Tests Easy

Test, test and test again…that’s a mantra you’ll hear a lot from this email marketing consultant, because it is only by testing that you can continually improve what works for your organization. Why email best practices alone aren’t enough Email marketing best practices have their place, but testing is the […]

Morgan Stewart’s List of 101 Things You Could Be Testing

One of the advantages to working with so many email marketing companies and getting so much email is being inundated with so many emails. OK, that might not sound like an advantage. But from an educational and best practices standpoint, it is! That’s because there is always a great history of best practices advice,  comparative analyses, and other information […]

email consultants

Subject Line Length: Test for Results

Subject line best practices tend to be all over the map.  We’ve seen studies claiming the shorter subject line is better, and others saying longer subject lines are. And we’ve seen studies saying personalization works and other saying it doesn’t. On subject lines, don’t assume you know the best length. Instead, […]