Tag Archives : transactional emails


value of automated email

The Value of Automated Emails…and How to Get It

If you haven’t yet considered automating your marketing as part of your email strategy, here’s one good reason to change your mind: competitive edge. According to MarketingSherpa’s 2013 Email Marketing Benchmark Report, about half of businesses are using welcome and thank you emails. However, transactional emails were used by far less than half (40%) and […]


Email Marketing Best Practices: Pull the Trigger and Stop the Sends

Not only was Trigger the name of Roy Roger’s trusty steed, a horse with a lot of tricks up his sleeve. It’s a key word for email marketers in 2012 as well…and it might be a trick you want to keep up your sleeve for improving ROI in the year ahead. We all know about […]

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improve email marketing best practices in six months or less

How to Improve Your Email Marketing Program in Six Months or Less

It’s the beginning of a new year. Advice is flying at you from all directions. Predictions too. 2011 this and 2011 that… It can be a little overwhelming for an email marketer, especially in light of the growth of social media and all the buzz about content marketing! At the risk of tossing even more […]


Email Marketing Best Practices: Selling in Transactional Emails Works

As one of the email marketing vendors striving to help clients know about and implement email marketing best practices, we push clients to market in their transactional emails too. A transactional email might be a welcome email, a shipping notice, or even a confirmation email. And now a MarketingSherpa case study demonstrates that not only […]

email marketing best practices: selling in transactional emails works

timing

Email Best Practices for Receipts: Meet Their Expectations for Timing

Again and again, you’ll hear those of us at email marketing vendor ClickMail Marketing talk about relevance and expectations as part of your email best practices. That’s because your subscribers and customers have all the power. They can unsubscribe. They can report you as spam. They can choose to delete your email. They can choose […]


Email Best Practices: A Brilliant Example of a Transactional Email Done Right

Last night I place an order online for a photo book from MyPublisher.com. Today I got the following transactional email:         Hi Marco Marini, I’m writing to tell you that we’re just putting the finishing touches on your order # X55555. It looks terrific and will be on its way to you […]

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Transactional Email Best Practices

You’ve seen it here before, you’ll see it here again: Transactional emails are a much-overlooked marketing opportunity! But as much as we tout transactional emails, we tout email best practices even more. And as an email marketing vendor, we’re always on the lookout for straightforward, easy-to-digest and easy-to-apply email best practices to share with you. […]


Cyber Monday: Perfect Day to Reflect on Affordability of Email Marketing

It’s Cyber Monday, the email marketing equivalent of Black Friday, and the perfect day to remind ourselves why email is so cost-effective, especially in a tougher economic climate like we’re experiencing right now. Off the top of my head, I can think of seven reasons our clients appreciate email marketing: 1. Email marketing costs less […]

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Email Marketing Tools: Add Transactional Emails to Your Toolbox 1

A new report from JupiterResearch says it’s time to market with your transactional emails too. Titled “The Transactional Messaging Imperative,” the report encourages email marketers to take advantage of their transactional messages to build brand, increase revenue and, surprisingly, decrease calls to support centers. As an email marketing vendor, we’re always on the lookout for ways […]