triggered emails

5 posts

Event-Driven Email Marketing Software Is Pushing the Envelope

If your email marketing program involves simply sending out sales content to lists of subscribers, you are missing out on much of the medium’s potential. Event-driven messages and triggered emails are super powerful when it comes to reaching your audience with personalized content that resonates and converts. This is based on two […]

The Value of Automated Emails…and How to Get It

If you haven’t yet considered automating your marketing as part of your email strategy, here’s one good reason to change your mind: competitive edge. According to MarketingSherpa’s 2013 Email Marketing Benchmark Report, about half of businesses are using welcome and thank you emails. However, transactional emails were used by far […]

triggered emails as email marketing services

On Target Email Marketing Services: Triggered Emails and How They Work

Setting up clients to use triggered email marketing is among the email marketing services offered by ClickMail but we’ve found it’s not fully understood. So this past month, our CEO writes about triggered email marketing for the Email Critic, providing an overview useful for newbies and ninjas both. In this […]

email marketing best practices triggered emails

Email Lessons Learned: Even Abandoned Cart Emails Require Testing

Triggered email is definitely getting a lot more press these days! Are you doing triggered email? Some experts say if you’re only going to do one kind of triggered email, make it an abandoned cart triggered email. Here at ClickMail, more and more of our email marketing clients are doing […]