Tag Archives : unsubscribe


Is Your Fear of Frequency Justified? Rethinking Email Marketing Best Practices

You’ve heard of urban legends and old wives’ tales, of course, but did you know the email marketing industry has its own legends and tales? The email marketing industry—and perhaps all industries—is rife with beliefs and best practices based on heresy, not fact. Alchemy Worx shed light on one of those myths-turned-beliefs with a study […]

The Funniest Unsubscribe Ever

This year is my year to unsubscribe from the many email lists I’ve somehow made my way onto. Or should I say unwillingly been added to? Email lists can be like blackberry bushes: Just as the blackberries slowly but surely creep into one’s yard and take over, company lists seem to slowly get hold of […]

email unsubscribe


“It’s not you, it’s me” Reasons Behind an Unsubscribe 1

Just as it’s hard not to take personally the sit-down conversation over a glass of wine that often begins with: “we need to talk” and ends with: “it’s not you, it’s me,” seeing a former subscriber go strikes a very familiar emotion-cocktail of confused/hurt/angry/dumbstruck feelings. But as with breakups, each goodbye offers an opportunity to […]

Email Marketing Best Practices: Unsubscribe Is Only One Word

What’s in a word? Everything. And the words you choose can either help your subscribers, prospects and customers feel like they have some control, or make them feel like they’re at your mercy. Email marketing best practices require you to pay attention to every word, every time…or else.  Case in point: The dreaded, poorly done […]

Unsubscribe Is Only One Word


Email Marketing ROI: Yes, Your Unsubscribes Can Help!

Did you ever think an unsubscribe link could help your email marketing ROI? It can! If you and your managed email marketing are proactive! One of your first concerns for improving your email marketing ROI should be to reduce your number of unsubscribes by focusing on being relevant in both content and frequency. A customer preference center […]