Meet the leadership at ClickMail
Email marketing agency ClickMail is led by a top-notch team of industry innovators and experts, all of whom have been involved in the email marketing space since the early days of the channel.
Meet ClickMail’s Management Team
Chief Executive Officer
Marco Marini has been at the forefront of email marketing since its inception as a channel. Prior to co-founding ClickMail, Marco developed pioneering email campaigns for CyberSource, eHealthInsurance, DoveBid and IBM Canada while holding key marketing roles in those organizations.
Through his experience on both sides of the email marketing table–client and agency–Marco has developed significant expertise in using email to its full potential to generate substantial return on investment for marketers, management and investors.
As CEO at ClickMail, Marco’s main focus is defining the company’s strategy. However, he also spends time advising clients on how to leverage enterprise-level ESP technology as a primary engine for business growth. His expertise in every aspect of email enables Marco to guide clients and ClickMail’s internal teams to develop sophisticated campaigns that employ best-in-class strategies, overcome technical hurdles, and meet business objectives.
Marco was born in Canada and grew up in Italy. He and his wife are the parents of four children. He is active in the Silicon Valley Italian Executives Council and is on the Northern California board of Stop Hunger Now.
Chief Technology Officer
Cameron Kane is ClickMail’s lead technology expert, heading up the technology group at ClickMail. Cameron focuses on customizing enterprise-level ESPs on behalf of clients. (See Cameron’s whitepaper on ESP customization.)
As the CTO at ClickMail, Cameron maintains an up-to-the minute understanding of current email technology, and how to apply that ever-evolving technology to achieve clients’ business objectives. He also has a unique ability to communicate highly technical information in a way business people can easily understand. That enables him to act as a bridge between the marketing and IT groups of ClickMail’s clients.
Cameron’s primary responsibilities are to first understand clients’ business objectives, and to then make it possible to achieve those objectives by designing technology solutions that optimize each client’s ESP and email strategy.
Cameron also speaks regularly at industry conferences. Most recently he presented at ExactTarget’s Connections 2013, introducing an eager audience to eMVision, ClickMail’s innovative visual reporting and analytics tool based on Tableau Software.
Before joining ClickMail as CTO, Cameron ran Strategic Design Group, a San Francisco–based agency he founded in 2001. The agency was acquired by ClickMail in 2011 when Cameron joined the executive team.
Cameron is a proud father who enjoys flying and sailing in his spare time.
Michael Kelly helped to found ClickMail in 2000, bringing 16 years’ experience to the company. Today his years in the industry number 19 and he is regarded as one of Silicon Valley’s most knowledgeable email marketing experts.
Michael has an in-depth knowledge of technology, and how that technology can be used to customize ESPs for maximum effectiveness. Like Cameron, Michael can speak to both the technical and business aspects of an email strategy. He understands the complexities of a technology but communicates the results in plain speak for his business audience.
An in-demand speaker, Michael regularly presents at ESP and industry user conferences. Most recently, he presented at EmailWorld 2013, speaking about factors to consider when choosing a new email service provider. Michael has also been on the faculty at USF (University of San Francisco) and ASM (Association of Strategic Marketing) teaching and sharing best practices in email marketing.
Michael is a card-carrying alien (from Canada), but plans to get naturalized in 2014. He is involved in the intentional parenting of four children, but when he’s not busy with the kids, he’s an enthusiastic motorcyclist, snowboarder, and lover of gadgets and techno-geekery.
Chief Financial Officer
Russ Cerminaro has more than 20 years’ executive management experience with direct mail, fulfillment and email marketing companies. Russ helped to found ClickMail in 2000. His focus is leading the development and management of systems that deliver a smooth client experience and generate client results. In his role as CFO, Russ also leads ClickMail’s finance and legal departments.
In addition to his involvement with ClickMail, Russ has built two successful direct-response marketing companies.
Russ was born and raised in upstate New York, and moved to California to be entrepreneurial. In his spare time he enjoys boating, wakeboarding and traveling. In addition to his managerial skills, Russ also has a creative side, and pursues photography, video and music.
Director, Customer Success
Jessa has been working in email marketing ever since earning her B.S. in Computer Information Systems in 2004. That’s a decade of experience in hands-on, practical, real-life email marketing, managing everything from research to analytics to staff. Jessa is extremely knowledgeable about email marketing best practices, industry standards and CAN-SPAM. She has experience in literally every facet of email marketing including reporting, analytics, project management, testing and optimization, strategic guidance and expertise, list creation and hygiene, design, email lifecycle development, behavioral and targeted messaging, and deliverability.
As the Director for Customer Success, Jessa leads the team that interfaces with our clients every day. She plays an integral role in developing the strategies and methodologies that ensure ClickMail delivers excellent customer service with every single interaction. Jessa also makes sure the Customer Success team stays up to speed on best practices and the latest versions of the technologies our clients are using.