Figuring Out Your Best Time to Send
Have you believed the buzz that “best time to send” is now a non-issue? Then our latest contribution to the Email Experience Council (EEC) blog should make you stop and think…or rethink.
Rather than remove the issue from your list of email marketing best practices, rethink it. But also move beyond what the case studies and reports tell you. As Marco says in this post, “The fact is, the industry doesn’t determine your best time to send; your audience does. And you can only learn that by testing.”
His EEC blog post will give you the whys, hows and things to consider, so you can keep “best time to send” high on your list of email marketing best practices…and get a higher email marketing ROI as a result.
About the Author: Sharon
Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.
