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The Best ESP for Adult Content Email Marketing
The Best ESP for Adult Content Email Marketing? Navigating the complexities of Adult Content Email Marketing requires creativity compliance and a robust Email Service Provider (ESP) that can handle this niche’s unique challenges. Finding the best ESP for Adult Content is crucial for businesses looking to thrive in the highly competitive and sensitive realm of adult content promotion. We work with a lot of businesses in sensitive industries. It’s a journey with obstacles, from strict email […]
The Role of ESPs in Email Deliverability
In the rapidly evolving world of email marketing, understanding the intricate role of Email Service Providers (ESPs) in email deliverability has never been more crucial. As we enter January 2024, the debate around how ESPs influence email deliverability unfolds. At ClickMail, we specialize in guiding marketers to select the optimal ESP for their unique needs, witnessing firsthand the common misconceptions about the impact of ESPs on improving deliverability rates. Contrary to popular belief, the choice of […]
Navigating Global Email Marketing Compliance in 2024: Why GDPR Matters for Non-EU Businesses
As the clock ticked down to yet another regulatory deadline, the focus shifted towards ensuring compliance with international laws that impact email marketing. While businesses grappled with the Canadian Anti-Spam Law (CASL), which took full effect in July 2017, attention then turned to the General Data Protection Regulation (GDPR). This pivotal regulation, which came into effect on May 25, 2018, continues to be a critical consideration for businesses worldwide as we move into 2024. The GDPR’s […]
Is Your Email Offer Good Enough?
Is Your Email Offer Good Enough? Let’s talk about Elevating Your Email Marketing Offer from Good to Exceptional. Whether you’re part of a multinational corporation’s marketing team or running a quaint family-owned business, the cornerstone of your strategy should be a stellar offer when crafting your next email marketing campaign. Don’t assume your audience will automatically be interested in what you’re offering, whether downloading a white paper, purchasing a product, or engaging with a video. I […]
Elevate Your B2B Holiday Email Marketing in 2023
Elevate Your B2B Holiday Email Marketing in 2023, As the 2023 holiday season unfolds, email inboxes are brimming with messages from retailers eager to leverage the festive shopping spree. For B2B email marketers aiming to enhance their ROI, the competition for your audience’s attention is fiercer. The ClickMail Edge: B2B Email Marketing Strategies Staying Relevant in a B2C Dominated Season While the holiday focus for many shifts towards B2C strategies to boost email marketing ROI, ClickMail […]
The Imperative of Email Testing in 2024 Beyond Avoiding Apologies
(Updated October 23, 2023) In the ever-evolving realm of email marketing, two principles hold paramount importance: relevance and rigorous email testing. As an email technology provider committed to enhancing marketing effectiveness, we emphasize these core strategies to our clients. The focus on testing sheds light on a crucial aspect of email marketing—preventing the need for apology emails. Having witnessed the email marketing landscape for over two decades, I’ve observed numerous instances where brands had to issue […]
Email Marketing Best Practices for Subscriber Engagement
Despite the evolution of digital marketing over the past decade, one element remains steadfastly at the core of successful email marketing campaigns: subscriber engagement. The enduring principle that subscribers should dictate the direction of your email marketing efforts underscores the importance of viewing email not as a quick acquisition tool but as a powerful retention mechanism. Unlike SEO, PPC, and social media—which excel at driving initial traffic—email marketing shines in nurturing ongoing relationships, ultimately converting prospects […]
Email Marketing Attention Strategies: Boost Engagement as Spam Levels Drop
First, the good news: the rate of spam is down! And we mean way down. According to cyber-security firm Kaspersky Lab, the percentage of spam has fallen from around 80% to 67% of the global email total. That’s a significant drop. Next is the potential bad news: although decreasing spam is good news for legitimate email marketers because it means people will overall be happier about the state of their inboxes, it doesn’t necessarily mean less […]