Get the Best of Both Worlds: Try the Top ESPs for Free
Would you use an ESP if it were free?
That’s a new option for the SMB market now, according to an article in DM News.
Titled “ESPs turn to ‘freemium’ models to help upsell budget-conscious businesses,” the article by Shahnaz Mahmud describes the effort on the part of email service providers to woo small business with free options in the hopes that they’ll later decide it’s worth paying to use the email marketing platform.
Another option for any business, large or small, is ClickMail’s 30-day free trial offer. You can test drive any of the dozen ESPs we resell for 30 days for free. It’s just like the new freemium models…but better. How? Because you still don’t have to shop around. Even if you’re going to try the ESP for free, first you have to find the ones who will offer you a free option. Do you have the time for that? Then you try them out and either like them or not. Just because you’re getting it for free does not mean it’s the best ESP for you!
A smarter choice is working with ClickMail as your email marketing vendor to help you narrow down your search. Then you can test drive for free the ESPs that are a good fit for you.
In email as in anything else, you get what you pay for. Just because it’s free doesn’t mean it’s good. For you, anyway.
Get the best of both worlds: try ESPs for free, but try only those that are going to work for you long term.
About the Author: LaRock
