Email Marketing Best Practices for the Global Marketer
What does a global economy mean to a U.S. email marketer? It means you need help. And the DMA has it.
Yes, spam might be a distinctly American food, but as unsolicited email, it’s known the world over. And you want to avoid being seen as spam by making sure you know the rules and regulations for countries other than your own.
The Direct Marketing Association (DMA) partnered with the Email Experience Council (EEC) to put together an exhaustive guide to global email compliance: the International Email Compliance Resource Guide. It covers 25 countries where you might be doing business—or want to be doing business. Using this guide means you can adhere to email marketing best practices that will keep you compliant the world over. And that means more revenue when you can save yourself from being blacklisted in a country with willing customers!
Download it. Refer to it. Hang onto it for future reference. You’ll be glad you did!
About the Author: Sharon
