We are excited to be attending the ExactTarget conference, Connections 2011: Power of One, in Indianapolis, IN from Sept. 13-15. This conference is all about using the power of connection to affect positive change. As email marketers, we all know how one idea can spread through effective email marketing best practices and possibly even grow into a world-changing phenomenon.
This concept is even more accessible today with the “viral” and immediate nature of social network connectivity; including engagement tools like Twitter, Facebook integration, and personalized marketing. As email marketers, you have a significant amount of power through the technology at your fingertips! Getting your message out effectively, increasing your ROI, and increasing your conversion rates are all a function of successfully connecting to your subscribers, which can only be achieved through implementation of the email marketing best practices we love talking about so much!
We are looking forward to connecting with 3,000 of the world’s top marketing minds to learn, teach, and grow together as we talk about harnessing the power of technology and one-to-one communications to generate truly personalized and relevant messages.
You can also tap into this amazing resource: registration for the conference is still open, and if you come, you’ll have the opportunity to attend the powerful talks by keynote speakers including Aron Ralston (the climber who inspired the Oscar-nominated film based on his real-life story of astounding bravery and determination, 127 Hours), CNN anchor Soledad O’Brian, and the founder of Wikipedia. We’re also looking forward to participating in a session about how to create automated messages that keep your customers coming back.
The Connections 2011 conference promises to be a fantastic resource for all marketers, with ongoing conversations and forums about the tools required to make your messages more powerful, and networking opportunities that will undoubtedly help you grow your business. For more information, and to register, check out Connections 2011. We look forward to seeing you there!