Email marketing tends to work a little differently for the small- to mid-size business. Compared to a mega corporation with millions of names on their in-house email list, the coffee shop on the corner and the printing plant just outside of town don’t have the means—or the needs—of the big businesses when it comes to email marketing.
But they don’t have to.
Smaller businesses can reap just as many rewards as big ones when it comes to email marketing.
For a new report on the state of email marketing for the SMB market, check out the latest study from GetResponse. It can provide insights and benchmarks for your own SMB email marketing, or help you help clients if you’re an email marketing agency.
The State Of Email Marketing in SMBs 2011 Report http://www.getresponse.com/learning-center/reports/the-state-of-email-marketing.html analyzes the trends and strategies being used by SMB email marketers of different sizes and different sectors.
Download the report here. http://www.getresponse.com/learning-center/reports/the-state-of-email-marketing.html