Guy Kawasaki's Take on Google+ Will Help You Understand Your Email Integration Options
If you’re looking into email integration to get your email marketing working side-by-side with your social media marketing, here’s a MarketingProfs.com article that will help you understand how to (and why to) leverage the different channels.
Although it’s written by Guy Kawasaki on why he loves Google+, the article gives his take on each social media channel. Kawasaki compares the newbie Google+ to the other major social options: Facebook, Twitter and Pinterest.
He says Twitter equals perceptions, Facebook equals people, Pinterest equals pictures, and Google+ equals passions. This is a man with over 860,000 Twitter followers. He knows social media. And his explanation of each channel is spot on, and particularly useful if you’re striving for a comprehensive email integration with social channels.
After reading this MarketingProfs.com article, you might decide Twitter is not worth the effort after all, because it doesn’t meet your goals. Or perhaps it will cause you to take another look at Pinterest. In any case, it’s worth a read, even if your email integration strategy is firmly in place.
About the Author: Sharon
