If you’re tackling major email marketing initiatives but you’re not quite the email expert on it all, here’s a tool from MarketingProfs.com you might find useful: The SmartTools: Email Campaign Planner.
Using the SmartTools: Email Campaign Planner, you simply follow the steps to go from idea to campaign to metrics. The tool will guide you every step of the way.
It’s almost like working with an email expert by your side as you use the tool to come up with a concept, define objectives, set a budget, define and segment your audience, create your call to action, design your email and landing page, manage your list, and measure your results.
If you’re still challenged to make the most of your email marketing program even with this tool, however, know that ClickMail is happy to help with email expert advice that can make use of the Email Campaign Planner, or help you do it on your own.