Statistics show businesses switch email service providers about every two years. That means after going through all of the trouble, hassle and costs of the RFPs–the meetings, the demos, the migration from the old to the new, the ramping up, the honeymoon period, and the ultimate disappointment–these companies simply wash, rinse, repeat and do the whole thing all over again two years later.
Do you really want to switch email service providers every two years? Can you think of a better use of your time? I can.
At ClickMail, one of our primary functions as an email marketing agency is pairing companies with email service providers (ESPs) to ensure a good fit. Because we know the ESPs inside and out, we can objectively help marketers make smart choices, devoid of the persuasions of an ESP’s sales team and fancy demos.
That’s why we offer an annual guide to choosing an ESP, making our expertise and in-depth knowledge easily accessible to you to help you in your selection process. And downloading this guide is our #1 best tip for choosing a new ESP. It’s so vendor neutral, it doesn’t even mention any ESPs by name. It’s truly a guide to making your selection, to help you do your homework upfront and ask the right questions as you go through the selection process.
If you haven’t done it yet, download this year’s version, The 2014 ESP Selection Guide: 9½ things you absolutely have to consider when choosing a new ESP. This guide will:
- Get–and keep–you focused on your actual requirements, avoiding the distractions of bells and whistles.
- Save you time by ensuring you don’t add the wrong kinds of ESPs to your short list, but only those that meet your needs.
When it’s time to narrow down compare your list of the best email service providers, make a smart choice by using the 2014 ESP Selection Guide with 9½ things you absolutely have to consider. Then choose wisely. Choose well.
About the Author: Sharon
