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So far LaRock has created 40 blog entries.

Email Deliverability Strategies: Footwear Retailer Reduces Bounce Rate

2024-06-12T11:56:16+00:00

How could a major online retailer go from a 0.69% bounce rate to almost 50% in just two days? Footwear etc. was at the top of their email game. They are a recognized, award-winning leader in email marketing practices, yet they still face tough competition from other online retailers. Despite their innovation in the email arena, they didn’t have the best practices to regularly assess their email deliverability and monitor their online sending reputation. They thought […]

Email Deliverability Strategies: Footwear Retailer Reduces Bounce Rate2024-06-12T11:56:16+00:00

Email Deliverability Consultant Builds Online Tool for Choosing Best ESP

2011-03-01T10:19:38+00:00

In the email service provider (ESP) space, it has become very difficult for email marketers to discern hard facts about ESP capabilities from the ocean of competing marketing claims…especially now that ESPs are adding social media integration and marketing automation type features. What was already confusing is now even more so. And it’s not as if one or two ESPs shine as the standouts, because every organization has different needs…so every organization is going to have […]

Email Deliverability Consultant Builds Online Tool for Choosing Best ESP2011-03-01T10:19:38+00:00

Improve Email Deliverability: Know the Difference Between Newsletter and Nurture

2011-02-22T20:29:59+00:00

Gretchen Scheiman has a great post in a recent issue of Email Insider on the difference between your email newsletter program and your email nurture program…or at least what should be the differences. Before you disregard this email marketing blog as irrelevant to you, ask yourself: “Is my email deliverability rate as high as it could possibly be?” If the answer is no, take a quick look at this email marketing blog post. Knowing the difference […]

Improve Email Deliverability: Know the Difference Between Newsletter and Nurture2011-02-22T20:29:59+00:00

When Goodbyes Are Hard…Fix Your Unsubscribe Process!

2011-02-19T13:33:34+00:00

We all hate to say goodbye. It’s hard! And as email marketers, we particularly hate to say goodbye to a subscriber. We’ve worked hard to slowly grow that in-house email list! Everyone who opts out is, well, like a little defeat, working against all of our efforts to make that number go up, not down. But that doesn’t mean we make it hard for them to say goodbye. Yet we do. Ask yourself, how long does […]

When Goodbyes Are Hard…Fix Your Unsubscribe Process!2011-02-19T13:33:34+00:00

Compare Email Marketing Services? The ESPinator Eliminates the Guesswork

2011-02-17T12:36:38+00:00

There are over 100 email service providers (ESPs). And your ESP choice is critical. How well it performs, its impact on your email deliverability rate, the ease of use of the platform…the ESP you choose will directly affect your email marketing ROI. You can’t risk choosing just any ESP. It absolutely must be the right one for your business…and business objectives. So how do you compare email marketing services objectively? How do you choose? Well, you […]

Compare Email Marketing Services? The ESPinator Eliminates the Guesswork2011-02-17T12:36:38+00:00

Improve Email Delivery With Good Dental Hygiene Practices

2011-02-13T21:21:29+00:00

The other day after getting the mail I mumbled something about “list hygiene” in front of my 12-year-old. She asked, “What’s list hygiene?” I was holding a piece of junk mail that should never have shown up in our mailbox. Now I can’t remember why, but it was a classic example of a mailing list being woefully out of date and a business wasting time, money and paper on a bad address when they didn’t need […]

Improve Email Delivery With Good Dental Hygiene Practices2011-02-13T21:21:29+00:00

Email Marketing Best Practices: Email’s Place in Content Marketing

2011-01-30T09:49:55+00:00

Rarely a day goes by now that we don’t see something about content marketing. It might be the subject of a blog post, an article or a new book, but it’s definitely a hot topic right now! Which begs the question, how does email marketing fit with content marketing? Quite well, thank you very much!! Content marketing is new enough that there isn’t yet one agreed upon definition. One marketer might tell you it means acting […]

Email Marketing Best Practices: Email’s Place in Content Marketing2011-01-30T09:49:55+00:00
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