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So far LaRock has created 40 blog entries.

Best Practices for Email Marketing: Moving Your Readers Through the Five Stages

2010-07-20T11:12:34+00:00

This is what you want to happen: Your email shows up in your recipient’s inbox. They are anticipating hearing from you and are so excited to open your email that they ignore all other emails to open yours first. This is what really happens: You fight your way into the inbox. Then you work your way through the clutter to get noticed. And you struggle still to get your email opened. Did you know your recipients […]

Best Practices for Email Marketing: Moving Your Readers Through the Five Stages2010-07-20T11:12:34+00:00

Make Content Part of Your Email Deliverability Best Practices

2010-07-16T11:55:14+00:00

Among your email deliverability best practices, be sure to include content. I don’t mean the “buy now” content. I mean content with a little meat to it… Your emails are intended to generate money for your company, right? That’s the end goal of your department: generating email marketing ROI. But you can’t only and always sell. You’ll wear out your welcome in the email inbox sooner rather than later if that’s the approach you take. And […]

Make Content Part of Your Email Deliverability Best Practices2010-07-16T11:55:14+00:00

Email Marketing Best Practices: “Make Me an Offer”

2010-07-08T09:48:48+00:00

Go ahead. Make me an offer. Chances are, that’s the only way you’re going to get me to sign up for your emails. I consider myself a nice person, but my email address is mine, and mine alone. I don’t share it with every company I meet. It will take some incentive to get me to share it with you. But guess what? I can—like every other consumer or business person—be bought. Offer me a fair […]

Email Marketing Best Practices: “Make Me an Offer”2010-07-08T09:48:48+00:00

Email Marketing Best Practices: Unsubscribe Is Only One Word

2010-07-06T09:30:58+00:00

What’s in a word? Everything. And the words you choose can either help your subscribers, prospects and customers feel like they have some control, or make them feel like they’re at your mercy. Email marketing best practices require you to pay attention to every word, every time…or else. Case in point: The dreaded, poorly done unsubscribe reared its ugly head in my email inbox yet again this week. Tired of getting emails from a certain company […]

Email Marketing Best Practices: Unsubscribe Is Only One Word2010-07-06T09:30:58+00:00

Best Practices for Email Marketing: Give the Customer a Sense of Control

2010-07-02T13:42:22+00:00

Just now, within a span of 15 minutes, I read one article (on the upcoming book “Zero Inbox”) that claimed people feel like they lack control over their email inbox, to another on marketing trends that claimed people have control over the inbox because email is permission-based. Both statements come through industry experts. So which is it? Do people have control over their email or not? I think it’s both, so the problem lies in trying […]

Best Practices for Email Marketing: Give the Customer a Sense of Control2010-07-02T13:42:22+00:00

How to Compare Email Marketing Services

2010-06-24T15:08:06+00:00

Stymied by all the email service providers? Confused by Email Service Providers (ESP) vs. marketing automation software? Frustrated by poor email deliverability? Not sure where to turn for creative that adheres to email marketing best practices? Start here. You don’t need to spend your time and energy to compare email marketing services when we can do it for you. Yes, this is a self-serving blog post. But also a necessary one. At ClickMail, we are vendor neutral. And […]

How to Compare Email Marketing Services2010-06-24T15:08:06+00:00

Are You Testy? Count That Among Your Best Practices for Email Marketing

2010-06-21T11:34:20+00:00

We harp on best practices for email marketing, as you know if you spend any time with this email marketing blog. And among those best practices is testing. As an email marketing vendor, we talk a lot about testing, but we don’t see a whole lot of it really going on. So here’s an idea for encouraging you to implement more testing as a best practice for email marketing: Be testy. I don’t mean be crabby, […]

Are You Testy? Count That Among Your Best Practices for Email Marketing2010-06-21T11:34:20+00:00

Scrubbing Your List: An Email Marketing Best Practice to Eliminate the Costly Clutter

2010-05-05T14:26:20+00:00

A friend has been packing for a big move. And that packing has turned into a lot of sorting and cleaning and dumping and donating as she sorts through 22 years worth of furniture, books, art and all those boxes in the closets. We seem to accumulate a lot of stuff as we go through life. And the longer we stay in one place, the more stuff we gather around us. Then when it’s time to […]

Scrubbing Your List: An Email Marketing Best Practice to Eliminate the Costly Clutter2010-05-05T14:26:20+00:00
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