About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

What Is a Sender Reputation, and How Do You Improve It to Improve Email Deliverability?

2021-11-09T21:04:28+00:00

Because email deliverability is a big part of what we do here at ClickMail, we talk a lot about sender reputation. Yet is everyone clear on what is meant by sender reputation? A quick scan of past posts tells me this topic has been talked about but not actually explained. Until now… Your sender reputation is just that: your company’s reputation as an entity that sends email. Your reputation is determined and monitored by the ISPs […]

What Is a Sender Reputation, and How Do You Improve It to Improve Email Deliverability?2021-11-09T21:04:28+00:00

Why None of the Best Email Service Providers Is the Best One for YOU

2021-11-09T21:04:29+00:00

If you’re in the market for a new ESP, creating a list of the best email service providers and getting ready to generate RFPs and do comparisons, I have some startling news for you: The best email service provider for your business might be none at all. Rather, it could be ClickMail is a better fit. Is ClickMail an ESP? No, and far from it. But we resell the best email service providers to companies like […]

Why None of the Best Email Service Providers Is the Best One for YOU2021-11-09T21:04:29+00:00

Use Email Analytics to Find Those Monsters Under the Bed

2021-11-09T21:04:35+00:00

We are definitely in a Halloween-y mood here at ClickMail. Maybe it’s because we have so many kids of trick-or-treating age who are getting antsy about the upcoming event. Or maybe it’s because Halloween is popping up all over as people change their Facebook profile pictures to the creepy ones taken last year, and every kind of store seems to carry the season’s decorations. (Or maybe we just want candy?!) Regardless of the reason, this October […]

Use Email Analytics to Find Those Monsters Under the Bed2021-11-09T21:04:35+00:00

Halloween Hygiene: How to Oust Ghosts and Goblins From Your List for Better Email Deliverability This Holiday Season!

2021-11-09T21:04:36+00:00

Have you noticed the Halloween décor is ramping up? The stores have been touting their spooky stuff for a few weeks and now I’m seeing the lights and yard decorations popping up around the neighborhood. Before you know it, trick-or-treaters will be showing up at the door and we’ll be going into sugar overload at the office as colleagues bring in the leftovers the kids didn’t get. And then the holidays will be upon us…that fast. […]

Halloween Hygiene: How to Oust Ghosts and Goblins From Your List for Better Email Deliverability This Holiday Season!2021-11-09T21:04:36+00:00

Sniffing out Snafus: How We Work to Improve Your Email Deliverability

2021-11-09T21:04:36+00:00

An undelivered email is akin to an email that was never sent. If you send 10,000 emails and 1,600 are never delivered (because your email deliverability rate is 84%), you might as well have a list of 8,400 names instead. And if we look at the number of emails that get delivered right to the junk mail folder, the problem can be even worse. At ClickMail, email deliverability is what we describe as a consulting area […]

Sniffing out Snafus: How We Work to Improve Your Email Deliverability2021-11-09T21:04:36+00:00

Smarter Email: What It Is and Why Enterprise Email Marketing Requires It

2021-11-09T21:04:39+00:00

Last year, we went through a complete re-branding here at ClickMail. We took a good, hard look at what we’re really good at, the capabilities that make our clients happy and keep us on Inc. Magazine’s list of fastest-growing companies year after year. And we realized all of our expertise and experience could be summed up in just two words: smarter email. What is smarter email? Now to us, smarter email is obvious. It’s enterprise email […]

Smarter Email: What It Is and Why Enterprise Email Marketing Requires It2021-11-09T21:04:39+00:00

Likes vs. Shares: What Should Your Email Ask For?

2021-11-09T21:04:39+00:00

Although I titled this post, “What Should Your Email Ask For,” I could have titled it, “To Get What You Really Want, Ask for What You Really Need,” because that’s what we’re actually talking about. If you’re including social media buttons in your email marketing, it’s for one of two reasons: Either you want people to like you (or follow you), or you want them to share your email. Be clear on what you want, so […]

Likes vs. Shares: What Should Your Email Ask For?2021-11-09T21:04:39+00:00

5 Reasons for a Welcome Email Series (and 11 Ways to Rock It)

2021-11-09T21:05:05+00:00

If you’re a consumer, a welcome email is a welcome thing. Yet only about 50% of businesses send welcome emails. If you’re in the segment sending welcome emails, kudos! The welcome email is the most read of every type of email you will send, and it’s the first step in the right direction. Now we at ClickMail are going to challenge you to take your welcome email to the next level, to raise it from being […]

5 Reasons for a Welcome Email Series (and 11 Ways to Rock It)2021-11-09T21:05:05+00:00

Email Marketing Best Practices: Tips for a Clean and Efficient ESP Migration

2021-11-09T21:05:06+00:00

Moving to a new ESP is like moving to a new house: You get cool, exciting new digs but also face the accumulated tchotchkies and forgotten mites from the days of yore. This can make the move feel intimidating and stressful, but there’s no need for that! You can minimize the move turbulence by developing a method for the madness…and the same thing applies when you switch ESPs, by following some email marketing best practices. Imagine […]

Email Marketing Best Practices: Tips for a Clean and Efficient ESP Migration2021-11-09T21:05:06+00:00
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