About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Pit Email vs. Social, and Email Wins for Enterprise Email Marketing Every Time

2021-11-09T21:05:07+00:00

Social media–it pervades our lives, from Facebook to Instagram to Twitter and more. And the impact of social media on marketing has been equally pervasive, to the point that it’s nearly impossible to fully comprehend. Yet, that doesn’t mean social media marketing replaces traditional marketing methods. For all the bling and bang of these social superstars, there’s still a marketing channel that trumps them all: email. Sure, social is sexy and email is, well, email. But […]

Pit Email vs. Social, and Email Wins for Enterprise Email Marketing Every Time2021-11-09T21:05:07+00:00

4 Tried-and-True Tricks to Improve Email Deliverability

2021-11-09T21:05:08+00:00

All of us who work in this finicky world of email marketing are constantly striving to get into as many inboxes as possible with the highest email deliverability rate we can achieve. Getting into the inbox at all requires lot of effort on your part as the email marketer. Maximizing the percentage that actually gets delivered requires even more. Search online and you’ll find plenty of advice for improving your email deliverability, from simple advice to […]

4 Tried-and-True Tricks to Improve Email Deliverability2021-11-09T21:05:08+00:00

Engage Already! 7 Ways to Avoid the Re-Activation Email With Email Marketing Best Practices

2021-11-09T21:05:10+00:00

Bad news: Not everyone cares what’s in your email message. And over time, the trend is towards ever less interest in your content and offers. The once enthusiastic subscriber–new to the relationship with your brand and eagerly opening each email you send–is eventually replaced by a disinterested bystander who’s more likely to click delete than open. How does this happen? It’s human nature and inevitable: Subscribers simply lose interest over time, for lots of reasons. But […]

Engage Already! 7 Ways to Avoid the Re-Activation Email With Email Marketing Best Practices2021-11-09T21:05:10+00:00

Mad at Your ESP? 6 Reasons NOT to Switch Email Service Providers

2021-11-09T21:05:10+00:00

What makes you think you need a new ESP? It’s understood in our industry that on average companies typically switch email service providers (ESPs) every 2 years. Knowing how much work is involved in selecting an ESP, plus how long it takes to migrate from an old one to a new one, and then the time it takes to fully master the new one, I’m blown away by this stat every time I see it. I […]

Mad at Your ESP? 6 Reasons NOT to Switch Email Service Providers2021-11-09T21:05:10+00:00

More CASL Q&A: Understanding Prospecting Under CASL

2021-11-09T21:05:11+00:00

As the new Canadian Anti Spam Law (CASL) went into effect this week, those in email marketing still have plenty of questions about how to be compliant with this strict legislation…even within our own email marketing agency. This of course includes prospecting…no, not the panning for gold kind, but the panning for sales leads kind. It’s one thing to send an email to an existing customer who has already re-opted in to receive your emails, as […]

More CASL Q&A: Understanding Prospecting Under CASL2021-11-09T21:05:11+00:00

Email Analysis Should Guide Marketing, Especially When Switching ESPs

2021-11-09T21:05:15+00:00

Lately, we’ve published a few blog posts about migrating from one ESP to another when switching ESPs. I’ve read these posts with interest because I’ve helped with several such migrations since joining the ClickMail team. While helping with these ESP migrations, I’ve noticed that whenever a new platform is being migrated to, the default mentality is to bring everything over wholesale: all the automations, past emails, subscriber data, etc. However, that kind of “bring all the […]

Email Analysis Should Guide Marketing, Especially When Switching ESPs2021-11-09T21:05:15+00:00
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