About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Email Marketing Best Practices: Keeping Fake Emails Off Your List From Day 1

2021-11-09T21:06:26+00:00

Keeping your in-house email list relevant and clean is important. For one thing, a clean list helps your email deliverability rate by decreasing your chances of hard bounces, and therefore list hygiene should also be among your email marketing best practices. Part of this hygiene is removing those email addresses that haven’t opened or in any way engaged with your messages. Many suggest only sending to subscribers who have engaged within the last 12 months. Some […]

Email Marketing Best Practices: Keeping Fake Emails Off Your List From Day 12021-11-09T21:06:26+00:00

Is Your Fear of Frequency Justified? Rethinking Email Marketing Best Practices

2021-11-09T21:06:26+00:00

You’ve heard of urban legends and old wives’ tales, of course, but did you know the email marketing industry has its own legends and tales? The email marketing industry—and perhaps all industries—is rife with beliefs and best practices based on heresy, not fact. Alchemy Worx shed light on one of those myths-turned-beliefs with a study on the real cost of unsubscribes when email frequency increases. The belief of many marketers is increasing email frequency will increase […]

Is Your Fear of Frequency Justified? Rethinking Email Marketing Best Practices2021-11-09T21:06:26+00:00

Stop Sender’s Remorse With These Email Marketing Best Practices

2021-11-09T21:06:27+00:00

Sender’s remorse: that sick feeling you get in your stomach when you realize you’ve sent an email campaign that shouldn’t have gone out. How many email marketers have wished “unsend” was a feature ESPs offer? But it’s not, which means sender’s remorse will happen to just about every email marketer at some point in his or her career. We recently had two such cases happen to clients of our email marketing agency. First, we had a […]

Stop Sender’s Remorse With These Email Marketing Best Practices2021-11-09T21:06:27+00:00

“Are You Mad at Me?” Yes! For Having the Worst Subject Line Ever!

2021-11-09T21:06:27+00:00

I know I’m not the only one who does email triage while getting ready for work in the morning. You do it too, right? Checking email on your smartphone and deleting those that don’t matter so you won’t have to mess with them once at work in front of your computer?   It turns out that can be a dangerous undertaking when marketers fail to adhere to subject line best practices: Doing email triage this morning […]

“Are You Mad at Me?” Yes! For Having the Worst Subject Line Ever!2021-11-09T21:06:27+00:00

Plain Text Emails = Email Deliverability

2021-11-09T21:06:28+00:00

If an email doesn’t get to an inbox, you have no chance at a sale. None. At. All. That’s why email deliverability is so important, and always will be. The more emails that actually reach their destinations—your customers’ inboxes—the higher your potential ROI. Yes, open rates and click throughs will come into play. But the battle begins at the inbox. There are many factors that come into play with email deliverability. (Read 5 Must-Know Tips to […]

Plain Text Emails = Email Deliverability2021-11-09T21:06:28+00:00

Why You Need an Email Analysis Tool and What to Look for

2021-11-09T21:06:29+00:00

Yes, there’s a growing mass of data out there. And increasingly, email marketers realize collecting data isn’t enough. You’ll need to tap into some email analysis in order to learn from and act on that data. But despite the increasing importance of data, marketers are still lacking the tools. Here’s why a tool matters, and what to look for in one. Marketers are recognizing importance of analysis In addition to recognizing the need for data, marketers […]

Why You Need an Email Analysis Tool and What to Look for2021-11-09T21:06:29+00:00

Email Reporting: How to Use Your Data to Its Full Potential

2021-11-09T21:06:32+00:00

Collecting data—now that has become the easy part. I’d guess most, if not all, businesses these days are actively collecting customer data, from the mom-and-pop coffee shop to the Fortune 500 companies. Getting data is obviously not the issue. Mining that data for business intelligence is. And the numbers prove it. According to a recent survey, over half of the Fortune 1000 companies surveyed still rely on past experience and instinct (i.e., “gut decision making”) to […]

Email Reporting: How to Use Your Data to Its Full Potential2021-11-09T21:06:32+00:00
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