About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Bike Tour Company Uses Email Analytics to Discover Major Shift to Mobile

2021-11-09T21:06:33+00:00

We can talk a lot about email analytics, but sometimes it’s more helpful to see a real-life example of a business using it and gaining valuable input from doing so. Backroads is a ClickMail customer with a great example of what can be learned by paying attention to your email analytics. Backroads offers “active travel” bike trips at some of the most beautiful places in the world, photogenic places like Tuscany, Costa Rica and the Grand […]

Bike Tour Company Uses Email Analytics to Discover Major Shift to Mobile2021-11-09T21:06:33+00:00

Get Seen! 5 Tips for Improving Your Email Open Rates

2021-11-09T21:06:34+00:00

Email open rates: Do you ever feel like your life revolves around them? Every send leads to email tracking leads to questions about how many opens and how many clicks. And every send is a chance to ask the question, “How do we increase our email open rate?” First, know what you’re capable of. Know what your current rate is and determine what you want it to be. Figure out what’s reasonable for your organization, and […]

Get Seen! 5 Tips for Improving Your Email Open Rates2021-11-09T21:06:34+00:00

Need ESP Customization? 9 Key Questions to Ask That Email Technology Vendor

2021-11-09T21:06:34+00:00

Investing in an email service provider (ESP) is both time and money intensive. But at the enterprise level, even the most sophisticated ESP will not make your email program as powerful as it can be “out of the box.” It requires customization. ESPs give you access to the tools required for customization – but making an enterprise ESP work exactly the way you need it to requires specialized expertise. When that time comes, you’ll have a […]

Need ESP Customization? 9 Key Questions to Ask That Email Technology Vendor2021-11-09T21:06:34+00:00

Get It Right: How to Do Right Message, Right Time Email Marketing

2021-11-09T21:06:35+00:00

When it comes to email marketing, relevance is the key. And delivering the right message at the right time is the key to being relevant, which makes it the goal of many email marketers. It doesn’t sound so hard, does it? The right message at the right time? It’s not like it’s rocket science, after all. Actually, with a smart use of your email analysis, right message is fairly easy to do. However, right time can […]

Get It Right: How to Do Right Message, Right Time Email Marketing2021-11-09T21:06:35+00:00

Add These 6 Tactics to Your Email Marketing Strategy for Increased ROI

2021-11-09T21:06:36+00:00

Almost anything can drive the need for a bigger return on your email investment. Is the C suite asking for more proof of the success of your email program? Perhaps you want a bigger budget but management wants a bigger payback. Or maybe it’s simply your job to improve the email marketing program at your organization. Whatever the reason for the focus on email marketing ROI, your email strategy is key to increasing it. Whether you […]

Add These 6 Tactics to Your Email Marketing Strategy for Increased ROI2021-11-09T21:06:36+00:00

The CTO Rate: Why It’s a Critical Email Reporting Metric

2021-11-09T21:06:37+00:00

The click-to-open rate, or CTO: What is it and why should you care? In short, it’s a sometimes used email reporting metric. Other metrics like open rate and click-through rate (CTR) are more common…but perhaps not as valuable. Although email marketers are used to seeing it mentioned, maybe even in their own email reporting, that doesn’t necessarily mean everyone knows what it is or why it matters. And we should, because this one piece of information […]

The CTO Rate: Why It’s a Critical Email Reporting Metric2021-11-09T21:06:37+00:00

Numbers Don’t Lie: Why Email Tracking Is Essential

2021-11-09T21:06:37+00:00

Numbers don’t lie but they can mislead, which is one more reason for making sure your email tracking is on track. If you’re not paying attention and digging deeper when something looks odd, you could be assuming your email marketing is going much better than it is…or much worse. Here’s a story to illustrate our point… We did a very small segmented mailing for a client (27 subscribers). Immediately upon pulling the email reporting, we noticed […]

Numbers Don’t Lie: Why Email Tracking Is Essential2021-11-09T21:06:37+00:00

When Business Gets More Complex, Email Should Too

2021-11-09T21:07:45+00:00

Has your business changed, yet you’re doing the same old, same old with email? Did your hot dog stand grow into a restaurant? Did you go from being a breakfast place to serving three meals a day? Maybe your product line used to consist of five gadgets, but now you sell 500. This is what a business is built to do: It is supposed to grow. That’s the point. But with growth often comes change and […]

When Business Gets More Complex, Email Should Too2021-11-09T21:07:45+00:00

Make Big Data Small Again: Use Data Driven Content to Deepen Customer Relationships

2021-11-09T21:07:45+00:00

Many organizations these days collect customer data left and right. Gathering the data is not a challenge. Deriving meaning from that data and putting it to use, now that’s a challenge for many, but it’s one email marketers must overcome. In a thought-provoking article on data published in Chief Content Officer magazine, Robert Rose points out that Big Data can be a big problem if you can’t put it to the use for which its intended, […]

Make Big Data Small Again: Use Data Driven Content to Deepen Customer Relationships2021-11-09T21:07:45+00:00
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