About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Don’t Automate Away: Why Hard Bounces Need a Personal Touch

2021-11-09T21:07:46+00:00

Although automation is a kind of Holy Grail for those of us in email marketing, total automation is not always the best answer…or the best practice. Some things still need some degree of personal attention, like hard bounces. Email best practices say to remove hard bounces from your in-house email list for proper list hygiene. Often it is your email service provider (ESP) who does that on your behalf, automatically without any regard to the significance […]

Don’t Automate Away: Why Hard Bounces Need a Personal Touch2021-11-09T21:07:46+00:00

The Top 4—and Least Known—Strategies for List Growth

2021-11-09T21:07:48+00:00

We’re a numbers-obsessed society, wanting to watch numbers either increase (in our bank accounts) or decrease (on our scales). There’s one place, however, where the email marketer must tread carefully when it comes to numbers, and that’s when you’re growing your email list. This is not the time or place for a focus on quantity and rapid growth. Slow and steady really does win this race because slow + steady = interested and engaged subscribers as […]

The Top 4—and Least Known—Strategies for List Growth2021-11-09T21:07:48+00:00

See What Matters: Introducing eMVision for Email Insights

2021-11-09T21:07:49+00:00

What if your email reporting was depicted in easy to grasp visuals, like color coded charts and graphs? What if you could spot trends in seconds–and respond to them in minutes? What if you could zero in on a complex data point with a simple click of your mouse? What if you could see what you’ve been missing in your email reporting? No more “what ifs,” because now you can. All of these capabilities and more […]

See What Matters: Introducing eMVision for Email Insights2021-11-09T21:07:49+00:00

Join Michael Kelly at EmailWorld 2013 to Learn (Almost) Everything Email

2021-11-09T21:07:52+00:00

If you haven’t yet heard of EmailWorld 2013 taking place September 24th and 25th in San Diego, it’s worth looking into for two reasons. Reason #1? Our own Michael Kelly is one of the email experts lined up to present during the event. Michael will talk about the 9 factors to consider when choosing a new ESP. Michael is a dynamic speaker and one of the smartest email guys you’ll ever meet. He’ll break down the […]

Join Michael Kelly at EmailWorld 2013 to Learn (Almost) Everything Email2021-11-09T21:07:52+00:00

What’s the Real Difference With an Enterprise ESP? Factors to Consider for an Email Service Providers Comparison

2021-11-09T21:07:53+00:00

If your email marketing program is evolving in complexity, you’re possibly on the path to discovery–determining not only what’s possible and how to do it, but what’s not possible with your current platform. And that might lead you to making an email service providers comparison, ultimately discovering that there are price differences between types of ESPs, and wondering, “What can an enterprise-level ESP do that another one can’t?” The answer to that question is “Plenty.” And […]

What’s the Real Difference With an Enterprise ESP? Factors to Consider for an Email Service Providers Comparison2021-11-09T21:07:53+00:00

Reach the Right People: Why You Need Advanced Email Segmentation NOW

2021-11-09T21:07:53+00:00

Inboxes are only getting more cluttered and new features such as tabs in Gmail make engagement yet a higher priority than it already was. It’s time to get real…meaning real in your customer’s eyes. And the only way to do that is with advanced segmentation. What separates advanced email segmentation from basic? More use of more data in more ways. If your business is like most, you’re collecting data left and right. The challenge lies in […]

Reach the Right People: Why You Need Advanced Email Segmentation NOW2021-11-09T21:07:53+00:00

Outgrowing Your ESP? Could Be…If You Need Email Integration

2021-11-09T21:07:55+00:00

Is your email provider keeping pace with your email objectives? Maybe not: When your business becomes more complex, customization of your ESP becomes essential, but not all ESPs can offer it. This is the situation many marketers find themselves in as they start to realize they are outgrowing their current email service provider—or they’re about to. They begin to realize their requirements can no longer be met by their current ESP, and it’s time to find […]

Outgrowing Your ESP? Could Be…If You Need Email Integration2021-11-09T21:07:55+00:00
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