About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Data’s Only Useful When You Can Act On It; Email Integration Makes It So

2021-11-09T21:07:56+00:00

Data, data, data…it’s all around you these days. It’s a topic that’s top of mind and on the tip of everyone’s tongue. Capturing data has become standard email marketing practice. The challenge is putting that data to use. In an article on starting an agency, the author makes deep data her second piece of advice, but not the data itself, rather the ability to put it to use. In her words: “The amount of data being […]

Data’s Only Useful When You Can Act On It; Email Integration Makes It So2021-11-09T21:07:56+00:00

Watch Out for Possible Spike in Hard Bounces at Yahoo!

2021-11-09T21:07:57+00:00

Today’s Whitelist post was written by Grant Johnson, Director of Client Success at ClickMail. As the Director of Client Success, Grant helps clients become better, more strategic email marketers. While we always recommend to our clients that they monitor bounces and subscriber engagement, there is a new reason to pay close attention this month. On July 15, 2013, Yahoo! began the process of “recycling” email addresses that have been dormant for more than a year. Yahoo! […]

Watch Out for Possible Spike in Hard Bounces at Yahoo!2021-11-09T21:07:57+00:00

Midsize or Enterprise: What Size of ESP for Email Integration?

2021-11-09T21:07:58+00:00

Often when an organization goes looking for a new email service provider, it’s due to one of two reasons. Either they are fed up with the customer service (or lack of) or they’ve outgrown their current ESP. If it’s the latter and you’re in the market for a more powerful ESP so you can implement a more sophisticated email marketing strategy, maybe what you need is not a new ESP so much as a new type […]

Midsize or Enterprise: What Size of ESP for Email Integration?2021-11-09T21:07:58+00:00

2 Steps to Overcome the Challenges of Triggered Email

2021-11-09T21:07:58+00:00

The numbers prove it: Businesses that use a comprehensive, behavior-based triggered messaging strategy can generate more revenue, more often. When Bank of America reports event-based triggered emails are 250% more effective than broadcast emails; Epson’s birthday emails generate 840% more revenue; and Gaylord Brothers converts half of their cart abandoners with remarketing emails, it’s easy to see an investment in triggered messaging can produce exponential results for each dollar spent. However, knowing where you want to […]

2 Steps to Overcome the Challenges of Triggered Email2021-11-09T21:07:58+00:00

Switching ESPs? Make Authentication Part of the Switch for Better Email Deliverability

2021-11-09T21:07:59+00:00

When you switch from one email service provider to another, you’ll have your work cut out for you in the transition and ramping up of your staff with the new platform. You probably realize that you’ll need to ramp up your new IP address too, if you’re going with a dedicated IP (rather than a shared pool). That’s to ensure that your deliverability doesn’t suffer when ISPs see your email arriving from an unknown IP address. […]

Switching ESPs? Make Authentication Part of the Switch for Better Email Deliverability2021-11-09T21:07:59+00:00

Email Still Has to Be Stellar Because Technology Only Gets You so Far

2021-11-09T21:08:00+00:00

Email marketing solutions have evolved into extremely sophisticated tools for segmenting and targeting, messaging customers based on previous purchases or even abandoned shopping carts. What marketers can achieve today would astound the marketer of yesterday. But there’s still a factor of yesteryear that’s relevant today: No matter how sophisticated your technology and implementation of email marketing solutions, you still have to be wanted in the inbox. You still need to be engaging your audience and getting […]

Email Still Has to Be Stellar Because Technology Only Gets You so Far2021-11-09T21:08:00+00:00

Selling Email to the C-Suite: Tips for a Bigger Budget

2021-11-09T21:08:01+00:00

Are you itching to do more with email but tight purse strings are preventing you from doing so? If you’re a marketer trying to argue for an increased investment in email marketing solutions but you’re not getting it, we have some tips for you to help you make a more convincing argument. First you have to understand the mindset of your audience. The C-suite tends to think of email as something highly commoditized because they don’t […]

Selling Email to the C-Suite: Tips for a Bigger Budget2021-11-09T21:08:01+00:00

Testing as Email Marketing Best Practices? New eBook Makes A/B Split Tests Easy

2021-11-09T21:08:22+00:00

Test, test and test again…that’s a mantra you’ll hear a lot from this email marketing consultant, because it is only by testing that you can continually improve what works for your organization. Why email best practices alone aren’t enough Email marketing best practices have their place, but testing is the only way to know for sure what your own email marketing best practices must be, because there is no “one size fits all” in this industry. […]

Testing as Email Marketing Best Practices? New eBook Makes A/B Split Tests Easy2021-11-09T21:08:22+00:00

Failing at Email? An Email Marketing Consultant Can Raise Your Grade

2021-11-09T21:08:26+00:00

Are you failing at email? Many marketers are, according to the Econsultancy/Adestra Email Marketing Industry Census 2013. That study finds 61% of marketers rate their email marketing as poor or average, and only 4% rate their email marketing as excellent. If almost two-thirds of marketers gave themselves poor grades for email marketing during a recent survey, imagine the grades their subscribers would give them! And only 4% are getting top marks, while only 35% grade themselves […]

Failing at Email? An Email Marketing Consultant Can Raise Your Grade2021-11-09T21:08:26+00:00
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